Tag "purchase"

How You Approach a Sale Matters When it comes to Closing a Sale

If you’re in business, one of your main activities is making sales, sales leads to profits and without profits you won’t have to worry about sales too long as your business will go out of business. Sales is that vital to your business success, and if you accept that it is then it’s important to decide on the best ways your business can approach your target audience with offers. Depending

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your bottom line, both attempt to encourage the customer to purchase additional products and spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make the other purchase to

How to Write an Autoresponder Series That Sells

An autoresponder allows you to send a series of pre-written emails to people that subscribe to your list. Each person who subscribes to your mailing list will start at the beginning of the autoresponder series and follow through the sequence you have programmed, finishing with the last one. Every business especially those that market products or services online should utilize autoresponders and below are a few general tips. Understand What

Let’s Create An Ideal Customer Profile

The vast majority of business owners reading this will not have an ideal customer profile, they will have heard that they need one but they will tell themselves that they can service all types of customers and so an idea customer profile isn’t of any use to them. I know this is true, because for many years I said exactly that, and only once I developed my own ideal customer

Three Ways to Win Over Your Customers Online

Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with these handy tips. 1) Attractive web design, informative content and easy website navigation are all

How to Repurpose Your Content

Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways. Here are a few ideas to help you repurpose your content: Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good


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