Tag "purchase decisions"

Where Does Emotion Play a Part in the Customer Experience?

As a business owner you no doubt understand that emotion plays a key role in your customers overall experience with your business, and you no doubt take this into consideration when mapping and planning your customer experience… because let’s face it, the journey every customer takes with your business is emotional. Why Emotions Are Important The reason emotion is such an important issue, is that it’s a vital part of

How Do Men Shop What Motivates Men to Buy

How do men shop, in my experience men tend to think logically when making purchase decisions. Men tend to determine that there is a problem, they evaluate the alternatives, and then they make their purchase. Most men are motivated to buy anything based on a perceived need. Once men recognize the need or identify a problem that needs to be solved, they go through information seeking. What do they know


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