Tag "products"

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

How to Brand Yourself as an Expert When the Products Are Not Yours

Affiliate marketers have an interesting challenge when it comes to promoting products and services that aren’t their own. They need to establish themselves as experts but it’s not their products, so how do they do that? First of all, most products being sold today aren’t sold directly by the creator anyway. Therefore, anyone can become an expert for any product if they put their mind to it, get training when

Boast the Performance of Your Customer Support Team

Customer service teams are on the forefront of the customer experience. They know probably more than you do (if you’re not serving customers directly) about what the customer needs and what they need to serve the customer. So, in addition to these tips, ask your CSAs to help you make their jobs better by incorporating an open door policy or a suggestion box so they can tell you how they’d

Is Your Business Not Profiting Like It Should? Check These Things Now

As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a few tweaks. Know Your Gross Profit Margin The first thing you should always know at the drop of a hat is what

How to Make Your Sales Scalable

One of the most important aspects of any scalable sales system is that your processes need to be easily repeatable. You have to create processes that you can ramp up or down as needed using systems and software that allow that. Let’s go over the various ways to make your sales scalable. Get the Right Sales Team Whether you use affiliates or an actual team of sales professionals doesn’t matter.

Finding Your Perfect Price Point

One of the first things you’ll need to do when you create a product or service is determine how you’re going to price it. There are a lot of thoughts about pricing and none of them are right or wrong. How you price is up to you. But, think about using a method that considers value and not just how much it cost you. This is one of the best

Effective Price Anchoring Strategies

You can get super-deep into the psychology behind price anchoring, which is simply offering your audience a focus price based on the fact that they tend to remember and rely on the first piece of information that they see. You often see this when a business offers a pricing table with three or four different choices. That first piece of information that the audience sees is the anchor. Using price

Tips for Incorporating Native Advertising into Your Publications

If you’re going to use native ads in your publications, it’s very important that you know what you’re getting into and you stay true to the ideas, morals and values that you want to project for your brand. The first thing to understand is the different types of native ads that you can use. Within Feeds Usually these ads appear on networks right in the information feed for users, with

The Changing Face of Marketing

Technology has been a huge influence on how people have marketed their goods and services ever since people have had goods and services to sell. Whether it was the printing press, the radio, television or the proliferation of trains and cars that made traveling easier, something new has always come along to change how marketing is done. But nothing has ever been as noteworthy as the internet. Consumers Are Smarter

Tell a Story That’s Worth Repeating

The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we read on social media, a story our place of employment tells us, a story our religion tells us, or ever a story science tells us. The most successful stories worth repeating have a few things in common, if you


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