Tag "products"

Gaining More Sales with Instant Gratification Offers

Instant gratification can be easily defined as wanting something, and wanting it now. The opposite is delayed gratification. In the modern world where we are switched on 24/7 with our smartphones and tablets, instant gratification is the order of the day. People just don’t want to wait for anything. In order to make more sales, you need to tap into this mindset of instant gratification. We can also describe the

The Part Empathy Plays When Selling Products or Services

One of the reasons internet marketing has been so successful in the past twenty years or so is that it allows companies to tap into customer interests and concerns on an unprecedented level. Instead of the “scattershot” approach to marketing of TV ads, for instance, online advertising is very targeted, especially through the use of pay-per-click (PPC) networks like Google AdWords and Facebook and Twitter ads. They allow companies to

Customers Will Pay More If You Show Them the Value

I see this all of the time, far too many business managers , marketers and online business owners make the mistake of thinking that every prospective customer is money conscious and always looking for the best possible deal. This actually could not be further from the truth, if you think of the difference between a Toyota and a Lexus and you will see there are a whole range of factors

Steps to Create Audience Personas That Get Results

Knowing exactly who your audience is, is perhaps the most important piece of information you can ever have from a marketing and business perspective. Knowing your audience is more about knowing what an individual user demographic profile is like, it’s much more in-depth. What is your audience doing on a Tuesday evening? What do they worry about? What are their dreams and goals? Research Current Customers If you have customers

How to Create Engaging Experiences for Users

Most people don’t realize that user engagement and user experiences affect search engine optimization too. One of the easiest ways to make users stick to your website longer is to obviously have good content but to also make your website simple to use, easy to get around, and of course understandable. You also need to offer engaging experiences and your website design plays an important role in this regard. Design

Turn Your Competitors into JV Partners

One way to take collaboration to the next level is to find Joint Venture (JV) partners. You’ll find JV partners by meeting colleagues and competition. A JV partner is a joint venture partnership that can last for a few months to years, it all depends on the goals of the project and how successful it is for those involved. Start an Industry Organization If there isn’t an industry organization yet

How to Work with a Subject Matter Expert

Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.

Getting Your Positioning Right

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true to your brand. How Is Your Brand Positioned Now? Are you the low-cost leader for

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your businesses bottom line, both attempt to encourage your customer to purchase additional products or services and to spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make

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