Tag "products"

How to Work with a Subject Matter Expert

Working with an Subject Matter Expert will help you create better services and products for your audience. The reason is that you’ll get the right information at the right time from the right people, so that your audience knows it’s the real thing. Get Started Right Always be polite to your SME so that you can make them want to be around you to talk to you about the topic.

Getting Your Positioning Right

An important part of creating an effective advertising strategy is to get your positioning right. Brand positioning is all about how your brand looks in the mind of your customer. By getting your advertising positioning strategy right, you can focus more on your message about specific aspects of your products or services while staying true to your brand. How Is Your Brand Positioned Now? Are you the low-cost leader for

Understanding the Competition

To plan an effective advertising strategy, you need to understand your competition as well as how your products fill the gaps that your competition doesn’t. Knowing who your competitors are, what they offer, and how they relate to the audience is an essential element in any advertising strategy. The reason is that your competition has done most of the work already. All you must do is figure out what they’re

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your businesses bottom line, both attempt to encourage your customer to purchase additional products or services and to spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make

How to Set Up Your Own Affiliate Marketing Blog

Setting up a affiliate marketing blog is a great way to build up your reputation and trust with your audience so that they’ll try the products you recommend. Affiliate marketing is simply a way to use word-of-mouth or referral marketing to market products. You place a link to the product on your blog, and if someone buys the product using your link, you’ll get a commission. In addition, a blog

Marketing Tips to Help Create Demand for Your Products

Marketing really doesn’t have to be difficult or yucky, its not all smoke and mirrors. Marketing can be as simple as providing the information that your audience needs and wants about products and services that make their lives better. It’s really no different than if you told a friend about that great new restaurant downtown. Tell your audience about what’s available for them as well as when and where, and

How To Generate Leads From Your Website

If your website isn’t generating leads for you, then you’re doing something wrong. A website is supposed to be like your storefront on the web. In some cases, if you have solely an online business it is your only storefront and as such it must work. Use these ideas to increase the leads from your website. Add Multiple and Relevant CTAs Having only one CTA on the page in the

How to Create the Right Content for Your Business Needs

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right content for each specific need. In most cases you need content for education, engagement, and inspiration in all aspects of your business. The best way to create the right content is to know what the various forms of content are, plus what your goals

How to Manage Your Online Reputation

Did you know that you have an online reputation? Try doing a Google Search on yourself; what comes up? Is it what you thought? Nothing? Or, is there something there that you’d rather not be there? If you’ve been just letting information rack up about you without even thinking about what you’re putting out there, you could be in for a shock. But, it’s okay. Whether you find what you

How to Support Your Support Staff So They Can Best Service Your Customers

When you bring on staff to help you support your customers in your business, it doesn’t matter whether it’s a big business or a small business – the same principles apply. It’s imperative that your customer service team is able to support your customers fully and as quickly as possible, without too many problems or things that get in the way of doing the right thing. Provide the Best Possible

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