Tag "product"

Buyers Don’t Just Want a Solution – They Want to Feel Good about It

Small Business owners who let’s face it, are expected to know about marketing, plus many other marketers tend to think that consumers make purchases (shop) in a logical manner. This however is not the case, studies have shown shoppers make decisions based on emotions first and then try to justify them with logic. Everyone wants to feel good about what they have purchased, and in particular people love to feel

Why You Should Design for Your Users

User-centric design focuses on the needs and wants of the user at every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language used is based on the user. Improves User Experiences The right design will make your users want to come back to your website and keep coming back and using it. If they have good experiences with the

What Is Your Value Proposition?

Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. Differentiate Offers from Competitors You’ll need to study your competitors so that

Promoting Digital versus Tangible Products

If you’re considering entering the affiliate product sales arena as an affiliate marketer, you may be thinking about whether you want to promote only digital products or tangible products. What’s the different issues might be for both types. Let’s look at this in more detail. The truth is, as an affiliate marketer there are no added expenses for you to consider when you market digital versus tangible products. The reason

Marketing Tips to Help Create Demand for Your Products

Marketing really doesn’t have to be difficult or yucky, its not all smoke and mirrors. Marketing can be as simple as providing the information that your audience needs and wants about products and services that make their lives better. It’s really no different than if you told a friend about that great new restaurant downtown. Tell your audience about what’s available for them as well as when and where, and

Listening Techniques of Great Customer Support Staff

When it comes to good listening techniques, the first thing you can do is help everyone to understand the point of listening. We listen to get information, to understand that information, to learn new information and to enjoy our interaction with the person. Listening doesn’t have to be hard if you know what to do. Listen between the Lines Oftentimes people who reach out to customer support are already angry.

Ways to Personalize Your Emails to Subscribers

Even though most email readers know that automation is responsible for personalization, they still like it and it still improves conversions. Therefore, any way that you can bring more personalization to your subscribers’ emails is worth looking at. Add Their Name When someone signs up for your list, you have an opportunity to collect information about them. While you want to make it simple to download your freebie, ask for

Email Marketing Tips during the Christmas Holiday Season

Email marketing during the holiday season requires some special measures to ensure that your message is heard through the noise everyone else is making during the holidays. Marketing has to always be happening, but you should ramp it up a little bit during the holidays due to everyone else doing the same. Plan Ahead You want to be noticed, so plan ahead so that you can figure out how your

Understanding the Behavioral Stages of a Customer

There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware

How to Handle Angry Customers in a Positive Way

No matter what business you’re in, if you sell something (whether a product or a service), one day you’ll deal with an angry customer. It’s best to plan ahead how you’ll respond, or how you want your customer service representatives to respond. Never Say No Try to rephrase any “no” answers so that you don’t say anything negative. Instead of “no we can’t upgrade for that price” you might say

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