When it comes to good listening techniques, the first thing you can do is help everyone to understand the point of listening. We listen to get information, to understand that information, to learn new information and to enjoy our interaction with the person. Listening doesn’t have to be hard if you know what to do. Listen between the Lines Oftentimes people who reach out to customer support are already angry.
Even though most email readers know that automation is responsible for personalization, they still like it and it still improves conversions. Therefore, any way that you can bring more personalization to your subscribers’ emails is worth looking at. Add Their Name When someone signs up for your list, you have an opportunity to collect information about them. While you want to make it simple to download your freebie, ask for
There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware
No matter what business you’re in, if you sell something (whether a product or a service), one day you’ll deal with an angry customer. It’s best to plan ahead how you’ll respond, or how you want your customer service representatives to respond. Never Say No Try to rephrase any “no” answers so that you don’t say anything negative. Instead of “no we can’t upgrade for that price” you might say
One of the first things you’ll need to do when you create a product or service is determine how you’re going to price it. There are a lot of thoughts about pricing and none of them are right or wrong. How you price is up to you. But, think about using a method that considers value and not just how much it cost you. This is one of the best
It’s hard to believe, but there is a lot of disagreement about what exactly native advertising is. The truth is, native advertising has been around a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become savvier. The idea behind native adverting is that it draws in the consumer as any other content you offer them, entertains them, engages them and offers
The job of a sales funnel is to collect information about your prospects, turn them into leads, then into customers and ultimately repeat buyers and raving fans. Depending upon your goals, you may slightly change the order of sales funnel depending on where the entry points are. But for the most part, the sales funnel remains the same with the widest part at the top. It boils down to these
Maybe it’s happened to you. You found a product or service you wanted to buy, and you felt like you were stuck in upsell hell. You could never finish your purchase, because every time you clicked to buy you were offered a new item. And by the time you got to the end you forgot what you were buying in the first place. So how many upsells should you offer?
One of the most sought after advantages of creating compelling copy is that it convinces your target audience to take the action you want them to take, this is achieved by using techniques that help lead them gently towards conversion. Copy-writing is a skill that almost anyone can learn, all it takes is practice, patience and continual testing to get right. By using the following tips, our aim is to