Tag "product"

Understanding the Behavioral Stages of a Customer

There are six stages of the buying cycle for any given customer. They are usually listed something like this: awareness, research, evaluation, decision, purchase, and post purchase evaluation. It’s very important to understand how this affects the choices your new customers make. And, if you can design content that takes all of that into consideration, you’ll be even more successful. Awareness At this time your customer is just becoming aware

How to Handle Angry Customers in a Positive Way

No matter what business you’re in, if you sell something (whether a product or a service), one day you’ll deal with an angry customer. It’s best to plan ahead how you’ll respond, or how you want your customer service representatives to respond. Never Say No Try to rephrase any “no” answers so that you don’t say anything negative. Instead of “no we can’t upgrade for that price” you might say

Finding Your Perfect Price Point

One of the first things you’ll need to do when you create a product or service is determine how you’re going to price it. There are a lot of thoughts about pricing and none of them are right or wrong. How you price is up to you. But, think about using a method that considers value and not just how much it cost you. This is one of the best

What Is Native Advertising?

It’s hard to believe, but there is a lot of disagreement about what exactly native advertising is. The truth is, native advertising has been around a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become savvier. The idea behind native adverting is that it draws in the consumer as any other content you offer them, entertains them, engages them and offers

Should Sales Funnels Be Different for Different Types of Sales Letters?

The job of a sales funnel is to collect information about your prospects, turn them into leads, then into customers and ultimately repeat buyers and raving fans. Depending upon your goals, you may slightly change the order of sales funnel depending on where the entry points are. But for the most part, the sales funnel remains the same with the widest part at the top. It boils down to these

How Many Upsells Are Too Many in Your Funnel

Maybe it’s happened to you. You found a product or service you wanted to buy, and you felt like you were stuck in upsell hell. You could never finish your purchase, because every time you clicked to buy you were offered a new item. And by the time you got to the end you forgot what you were buying in the first place. So how many upsells should you offer?

Eight Effective Steps to Writing Compelling Copy

One of the most sought after advantages of creating compelling copy is that it convinces your target audience to take the action you want them to take, this is achieved by using techniques that help lead them gently towards conversion. Copy-writing is a skill that almost anyone can learn, all it takes is practice, patience and continual testing to get right. By using the following tips, our aim is to

You Can’t Close a Sale if You Don’t Have Any Leads

Take a moment to think about the average sales transaction. Think about each of the elements that lead up to the transaction. Think about how these elements interact with each other like links in a chain. Now, ask yourself a question. Which one of these elements is the most important? It can be argued, with some validity, that all of the elements in the average sales transaction are equally important.

Focus on the Customer and You Will Close the Deal

It’s not easy being a successful salesperson, but something worth having certainly takes work. One thing that all good salespeople know is that you have to keep your eye on the ball. The problem is that the ball is constantly on the move. Often, there is more than one ball in play at the same time. Sometimes, the ball goes missing for days at a time. During all of this

Stop, Look and Listen – The Cardinal Rules of Sales

We’ve all heard the saying “You are what you eat”. Well, in sales the rule is “you are how you act.” What this means is that your potential customer is judging you, your company and your products or services each and every time you open your mouth or, more importantly, fail to close it. If you want to be a closer and make the sale, then you have to act


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