Tag "process"

Nine Tips to Protect Your Website

Every business worth anything has a Website, and protecting your websites security is just as important as protecting a physical store’s security. With a store, thieves only have one or two access points but with a website, it can be multiple points of entry that you should seek to protect. 1. Update Software Regularly No matter what type of software you use for your website, it’s imperative that you keep

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

Streamlining Your Sales Funnels

With any sales funnel you have to always remember that your main overall goal is to convert prospects into customers and generate sales. Sales are the final goal of every sales funnel. When you understand this and its crystal clear what the real point of a sales funnel is, you can then start to understand what you can cut out of your sales funnels. There are so many things added

Strategies for Successful Business Negotiations

Businesses come to agreements all of the time, however when you actually sit down at a table to come up with an agreement with the other party it can often seem daunting. Sometimes you have a basic contract as a starting point, but at other times you can start with nothing and it’s up to both parties to work out a mutually beneficial contract. Here are a few tips that

10 Tips for Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. Facebook is where people are, with over 1.3 billion

How Large Media Companies Create Content

Have you noticed that newspapers, magazines, and large media companies often produce well researched and unique content on a regular basis? And while content marketers are able to find similar information, it’s a lot more common to use information from other websites because it’s easier. Long before the Internet existed newspapers and magazines learnt how to work completely differently to produce great content. How do that do this? Let’s look

PPC Advertisement Extensions: What Are They and How Can You Use Them?

When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce better and better results. One of these ways is to use ad extensions. An ad extension is special format for advertisements online that help extra information show on a search result pages. Not all ad extensions show, even if you’ve gone through the process and enabled

A Few SMS Marketing Tools

SMS marketing is a great addition to any businesses marketing mix,  but if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate much of the process. The more you can automate, the more you can focus on audience engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These

Working with a Business Coach

When deciding to work with a business coach, it’s important to understand how the process works and whether or not, you’re ready to work with a business coach. If you’re not ready, then don’t do it because you won’t get the results you want and you’re setting yourself up to fail. If on the other hand you are ready consider the following tips, which should help ensure you get the

What Your Unique Selling Proposition Means to You and Your Customers

Creating your unique selling proposition (USP) is one of those grown breaking moments that helps set a business up for long term success. The process of working out what your USP is and writing down your beliefs and values, and aligning them with your business goals and strategy, will help you to create an action plan for success. If you really don’t understand why you do something, and you can’t

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