Tag "press releases"

Eight Reasons Press Releases Still Work

I speak with a lot of businesses and I think it’s a fair statement to say now, that press releases are highly underrated these days. It doesn’t matter if your business is digital, online or a bricks and mortar business, you should still be sending out press releases for every single newsworthy event that your business participates in. New products, new services, events, basically anything that your business does or

What Is Earned Media and How Does It Apply to My Business?

There are three types of publicity (exposure) available to businesses, namely “owned,” “paid’ and “earned.” Each is important to the success of your business, but none is more important than earned media. Earned media by its very nature is the best publicity you can hope for, and while you do not pay for it, and cannot control it, you do earn it, through your actions. Earned media is a far

What Is a Social Newsroom?

Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft news stories. Today, social newsrooms work in a similar fashion except they are designed to work online instead of within a physical location. Now websites have media centers aimed at fulfilling this need. A social newsroom is set up online to help people find information to craft their stories, every newsroom has its

Nine Tips for Ensuring Your Press Release Is Newsworthy

News agencies come in all shapes and sizes nowadays and many of them are desperate for good original content, which means that it’s never been easier to get the word out about your business using a press release. However, it’s important to know how, why and to whom you should send a press release if you want them to help your business. One sure fire way is to ensure that

Get More Value from your Press Release

Press releases are a pretty inexpensive way to get the word out about your business and build your brand and authority, buy you can make each release stretch much further if you have a plan that incorporates areas outside of your random distribution list. As with all forms of content marketing it’s easier and cheaper to get people to find you than for you to find them, so figure out

Working from Home, become a writer.

Writing has always been a great way to start working from home and earn money and with the advent of the Internet and content marketing the demand for good quality writing has never been greater. Let’s look at some of the ways you can start writing for pay. Working from Home you can: Start a Money Making Blog Choose a niche and blog about it until you get a large

Do Press Releases Still Work?

Many businesses focus almost exclusively on online tasks and often forget or dismiss out of hand one of the oldest marketing ploys around, the good old fashioned press release. While, people read the news either online or off, press releases stiff offer great value. Press releases still get results although not always the types of result you might expect. Let’s look at some of the benefits of Press Releases Press

Running a Successful Product Launch Campaign

Businesses develop new products all of the time, yet many fail to successfully launch new products because they leave the launch details till the last minute. Launching a product doesn’t start on the day of the product launch, it starts weeks and months in advance, building up to the day of the launch. You should aim for starting eight to twelve weeks prior to the date you’ve chosen for your

Make your Business Stand Out

Starting a business is never easy, it’s a challenge for everyone no matter how much experience you have. In order to get some much needed attention in the business world, you need to think out of the box and find a way to set your business apart from your competition, in other words you want to stand out and be remembered for all the right things. There are a few

Become an Expert in Your Niche

Become an Expert in Your Niche Anyone can call themselves an expert, in fact I know many that do simply as a marketing tactic, sadly for those they hook. What you should aim for is being perceived by others as the expert in your niche or the go to authority if you like. One of the reasons to produce and share content that you create is to become an expert


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