Tag "press release"

Eight Reasons Press Releases Still Work

I speak with a lot of businesses and I think it’s a fair statement to say now, that press releases are highly underrated these days. It doesn’t matter if your business is digital, online or a bricks and mortar business, you should still be sending out press releases for every single newsworthy event that your business participates in. New products, new services, events, basically anything that your business does or

Nine Tips for Ensuring Your Press Release Is Newsworthy

News agencies come in all shapes and sizes nowadays and many of them are desperate for good original content, which means that it’s never been easier to get the word out about your business using a press release. However, it’s important to know how, why and to whom you should send a press release if you want them to help your business. One sure fire way is to ensure that

Running a Successful Product Launch Campaign

Businesses develop new products all of the time, yet many fail to successfully launch new products because they leave the launch details till the last minute. Launching a product doesn’t start on the day of the product launch, it starts weeks and months in advance, building up to the day of the launch. You should aim for starting eight to twelve weeks prior to the date you’ve chosen for your

Make your Business Stand Out

Starting a business is never easy, it’s a challenge for everyone no matter how much experience you have. In order to get some much needed attention in the business world, you need to think out of the box and find a way to set your business apart from your competition, in other words you want to stand out and be remembered for all the right things. There are a few

Gain Authority through Kindle Publishing

With the advent of Kindle Direct Publishing, becoming a published author is a lot simpler today than it used to be. While it is much harder to become an overnight success, making six-figures publishing books, it’s not difficult to use Kindle Direct Publishing as a way to gain authority within your niche. When you become a Kindle author you can fill out an Amazon Author’s profile and page. On the

Local Marketing 101

Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign: Build your reputation. Nothing ensures local marketing success more than positive word of mouth. Build a positive business reputation by going a little beyond what is expected and providing excellent customer service. Many

How to Build Incoming Links

If you want to get your website noticed, the easiest way is to get to the top of popular search engines. While all search engines have different formulas, they all have one thing in common: links. All of these engines base you higher the more high quality sites link to you. That’s why it’s important to get quality links to your site. In addition, links not only bring in search

How to Become a Media Consultant

What is a media consultant? It’s someone who helps businesses with their media needs. This can range from writing a press release to getting them interviews with the local and national media. Many companies are on the lookout for media consultants as they know that good media exposure can work wonders for any business. When a business advertises it’s viewed as just that – advertisement. However, when a business gets

How To Craft an Exciting Web Presence That’s True to Yourself

Most professionals now face the modern dilemma of creating a sustainable web presence that stands out from the crowd, interests potential clients, and also remains true to who they really are. After all, you should present your true self online so that people know what to expect when meeting you in person or otherwise doing business with you. Here are some tips to make the most out of your online

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