Tag "ppc campaign"

Get Serious About Google Trends

You’ve probably played around with Google Trends on occasion, before dropping it and moving on to something a little more serious for your keyword research, but don’t dismiss this resource for some seriously good research into what’s rising and falling in public opinion. Google Trends isn’t about standard keywords and how much people are looking for them; it’s more about taking the pulse of what’s going on in a niche

Facebook Advertisements Best Practices

Advertising on Facebook is in my opinion one of the best ways to get the word out about your company’s products and services. Facebook offers both a PPC and CPM advertisements. A PPC campaign is a pay-per-click campaign which means you only pay when people click on your advertisement, while a CPM or Cost per Mille (cost per thousand as mille is Latin for one thousand) which means that you

PPC Tactics That Get Results

I know of lots of business owners that have tried and given up on pay per click (PPC) advertising mainly because they have tried to make it work and failed. I also know of many businesses using the services of an outside agency which is great if you find a good one that really understand their stuff but it’s a waste of money if you find a poor one. Pay

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