Whenever you undertake to run a PPC campaign, selecting the right keywords is a crucial part of having a successful campaign. Over the years I have watched lots of businesses waste thousands of dollars using inappropriate keywords often turn what would otherwise be a successful campaign into one that loses money. It’s therefore important to understand what type of keywords you need to bid on and why. Don’t Use Broad
I know of lots of business owners that have tried and given up on pay per click (PPC) advertising mainly because they have tried to make it work and failed. I also know of many businesses using the services of an outside agency which is great if you find a good one that really understand their stuff but it’s a waste of money if you find a poor one. Pay
Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on
AdWords offers many different reporting capabilities that are of great help in ensuring that your PPC campaigns have the greatest return on investment. One such reports is the “dimensions” report, which offers insights into your audience such as demographics, paid versus organic search, which search terms are working, what time of day people are viewing your website, and much more. Using the Dimensions tab in AdWords is rather easy to
When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce better and better results. One of these ways is to use ad extensions. An ad extension is special format for advertisements online that help extra information show on a search result pages. Not all ad extensions show, even if you’ve gone through the process and enabled
Getting started with your first pay-per-click campaign can be daunting to say the least. But with a little research, know-how and practice it can be done – and is done successfully everyday. If you can add a profitable PPC campaign to your marketing, you’re on to a winning solution for your business. Here are a few tips to help you get started: #1 – Do read the provider’s free information.