Tag "phenomenon"

The Ice Bucket Viral Challenge

During the summer of 2014, millions of otherwise sane people decided to throw buckets of ice cold water over themselves and video it to share on YouTube. Why? This was perhaps one of the world’s most successful viral marketing campaigns, ever, and it raised over $100 million for ALS (Lou Gehrig’s disease). First of all it was a challenge – and as humans we love a challenge. There’s something about


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