Tag "people"

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Direct and Indirect Sales

As a business, the only way to become successful is to generate sales, the more sales you make the better. Businesses are always trying to figure out ways to generate more sales, both directly and indirectly. Direct sales basically means that you sell the service or product directly to the customers, whereas indirect sales means that you sell the product to someone else such as a wholesaler who will then

Tips for Delivering a Flawless Message

Delivering your message to an audience through public speaking can be daunting. But, it really doesn’t have to be if you understand that your message is a story that will be helpful to your audience. Consider each of these tips as you get started and you’ll be amazing. Tell a Compelling Story People do not want to be lectured, even if it’s a business event. They want to hear a

Rinse and Repeat: The 80/20 Rule in Your Advertising Strategy

As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the

Podcast Scripting and Script Editing Success

Creating a script for your podcast is important. However, when the word “script” is mentioned, a lot of people start getting nervous, don’t worry. By script, we don’t mean that you should sound like a robot and read every word without a mistake or any feeling. That would make for a very boring and robotic podcast. However, scripts help your podcast in numerous ways. You’ll Sound More Focused Not only

Ten Mistakes Businesses Make with Their Customer Support

Customer service is very important. Sadly, many businesses today seem to be afraid of providing good customer service. But, this is an opportunity for you. Stand out in this department and word will get around to your ideal customers. Avoid these ten mistakes and you’re already ahead of the game when it comes to good customer service. Making It Way Too Hard to Find Contact Information Your audience and your

Choosing the Right Brand Image

One of the first steps in creating an effective marketing strategy is to choose the right brand image for your business. It doesn’t matter if your business is large or small; branding is an important part of advertising and marketing your business. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Define

Ten Mistakes Businesses Make When Implementing a Content Strategy

Creating and publishing content that your audience will not only enjoy, seek to read and will act on takes time, patience and planning. Plus, it takes an understanding of how content marketing works online and the technology used to help people find you. Here are ten mistakes to avoid. You Didn’t Plan Ahead For content marketing of any type to work, you need to have a plan in place. You

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

BECOME MORE SUCCESSFUL

learn how to attract more targeted traffic to your website and close more business at higher rates

Your Information will never be shared with any third party