Tag "people"

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

Five Ways to Make It Easy for Your Audience to Share and Engage

It never ceases to amaze me how many people spend the time creating great content only to fail in allowing their audience members to easily share their content. There are a number of ways to make it easy for your audience members to share and engage with your content online. Allow Commenting at Your Blog Turn on commenting underneath your blog posts. In this way, people can engage with your

The Single Biggest Reason Why Content Planning Is Essential for Your Online Success

The biggest reason why content planning is essential for your businesses online success is because content is the driver of everything you will do in your business. If you think about it, content attracts people (traffic), encourages subscribers, and promotes sales and growth. No matter what your business model, content can help you succeed. Think of your website or blog as your “store window” for your business. Every single modern

Why Buyer Personas Don’t Work

You’ve no doubt heard all about buyer personas and how everything to do with marketing starts with understanding your buyers and developing your own one? Meet with any marketing company around the world and this will be one of the first questions they ask you, in fact I bet you’ve been asked it lots of times and have your stock answer ready to roll out. Now what if I were

Five Keys to Keeping Your Customers and Prospects Coming Back

As a business owner you no doubt want customers that keep coming back to you, to purchase products and services from you time and time again. It’s exactly the same with email marketing and there are a number of ways to help keep your customers and prospective customers coming back for more. The obvious first step to successful email marketing is to first create your list, but that’s not enough,

4 Types of Content That Are Worth Sharing

Many digital marketers make the mistake of thinking that all content is equal. They churn out blog post after blog post and then wonder why their traffic is actually going down instead of up. This is because they are probably boring their readers especially as most people seem unable to add any real personality into their writings. It might also be because they are not producing the kind of content

The Seven Most Common Email Marketing Questions Answered

As someone that has been involved with email marketing for over twenty years, there are a number of common questions that I am often asked. Here are seven of the most common: 1. Why Do I Need an Email Marketing List? Email marketing is one of the best ways to build relationships with your target audience and control the flow of information in such a way as to earn income

How to Improve the Readability of Your Content

There are a number of ways content markers employ to make content more readable, this gives a better customer experience and a much better chance to convert website visitors into buyers and then into long term customers. Font Type There are two classes of font; serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good examples would

Common Audience Complaints about Videos and How to Avoid Them

Video marketing is booming as videos have become an increasingly popular way for consumers to be entertained, educated and informed about new products. However, there are a number of common audience complaints about videos that can actually cause your video marketing efforts to backfire. Knowing these complaints can help you avoid them and make your marketing more effective: Too much of a hard sell Mismatched style and tone A misleading

Tips for Profitable Video Placement

There are a number of ways to place your videos in such a way as to increase their popularity and profitability. There are also several issues that can stop your video content from being delivered to your target audience. Knowing what they are, can help you to avoid them. Pop-Ups Some people opt for pop-up players, which seem attractive but can cause all sorts of browser issues. Flash Issues Not

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