Tag "original content"

Why Unique Content Matters Even with Guest Blogging

You have no doubt heard that you need to have unique content on your websites blog, but did you know that you also need unique content when guest blogging too? Unique content is essential to any blog’s wellbeing and popularity. Google was set up to serve the best and most relevant content to its users, by having lots of unique content Google will send traffic to your website as it

Can You Prove Content Marketing Works?

Content marketing often referred to as inbound marketing or authority marketing is a method of marketing that works on the principle that you if produce enough content correctly, then this content will attract your audience to you, engage them and establish your business as an authority in its niche and will generate sales, leads and business opportunities. This is how I explain content marketing: The purpose of content is to

Developing a Content Marketing Mindset

When I first got involved in marketing we used to utilize all of your typical push marketing methods however as technology has developed so has marketing and so have people’s expectations. Nowadays if someone wants to find out something, wants to research a purchase or even find a supplier what do they do? They go online, today marketing is really all about online content. It doesn’t matter what type of

Content Creator or Content Curator

There seems to be an almost endless supply of curated content shared on social media nowadays, I know of many businesses that do nothing but share curated content and others that create all the content they use. Some people think you have to pick either creator or curator, however the truth is that there is no reason real reason why you should choose between content curator and content creation. Let’s

What Is Scaled Content?

Anyone that wants to succeed online should know that content is the lifeblood of a successful online presence. Without content you have nothing with which to engage your audience, with which to promote on social media with which to bait Google so that it indexes your website constantly and sends you lots of visitors, content is single most important aspect of succeeding online. Content comes in many different forms from

Nine Audio Marketing Trends to Watch for in 2015

When using audio online to market your business, it’s important to keep abreast of current trends to try and predict what will happen in the future and by listening to your audience you can find out what’s important today. When predicting the future you have to remember that some things may become true whilst others will not, and some things you haven’t thought about might push to the forefront. But,

How to Scale Content Creation

One of the joys of scaling content creation is that it enables you to get the most out of the content they you create. Plus it allows you to compliment this with other people’s content to bring to your audience a plethora of content that adds value to them and helps them to move along your sales funnel. Using Curated Content Simply collect content that you believe your target audience

What’s the Difference between Owned, Paid, and Earned Marketing Strategies.

As a business owner when you are choosing different marketing strategies to implement, it’s important to understand the choices you have and how they differ from each other. You basically have three choices when it comes to marketing, namely “paid,” “owned” and “earned” media and you’ll most likely use a combination of all of these, for the best results. Paid Media This consists of promoted posts, promoted updates as in

Trends That Will Change How You Market in 2015

Online marketing is changing and I’m expecting to see some pretty amazing changes in 2015, gone are the impersonal days of the past where you could remain anonymous and still rake in the money, today the power is with your customers and they want to know you even more. Social Media Marketing Becomes More Thoughtful Many businesses are involved with social media just because someone suggested they should; then they

Growing Trends of Content Consumption

Understanding where your own audience is in terms of these trends is important, you can use Google Analytics to find out what devices your audience are using to consume your content. If you’ve had a drop in visitors this last year, consider whether or not it could be because your content is not useful, relevant, or available in the format your audience wants. Mobile Consumption Is Growing I’ve said this


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