Tag "opinion"

How To Generate Leads From LinkedIn

I know lots of LinkedIn experts and most of these people are extremely knowledgeable about LinkedIn and how it works. They can help you setup your profile, teach you how to use the search feature and how to get introduced to potential people of interest. Sounds great doesn’t it and I am sure you can benefit from using such services, you might even find a new job or locate a

The Right Way to Do Content Marketing

If you are content marketing correctly your audience doesn’t even realize they are receiving a marketing message. By creating content that is unique, has your specific voice or style, shares your own opinion and that imparts new ideas without forgetting the reason why the content exists, will ensure you will always be successful in the content marketing arena.   Let’s look at the components that make up properly crafted content

Men Shoppers Versus Women Shoppers

There is a saying that women shop, and men buy and in my opinion this is true, men are more likely to make a faster decision if they believe they are getting good value, while women are more likely to take their time understanding the companies values in addition to the quality of the product before buying… although saying this, my wife loves to buy items on sale and always

How to Write Controversial Blog Posts

I’ve been working in one business or another for over thirty years now and I believe that the older you get the more opinionated you become, however when wanting to create a controversial blog post there are right and wrong ways to do it. When writing a controversial blog post it’s important to keep your focus, base your opinion on facts and not fiction, edit for clarity and pay particular

The Pros and Cons of Sharing Your Opinion with Your Target Audience

Everyone has their own opinion, and as a business owner sharing your opinion with others can be an extremely effective means of communication. You can engage your target audience in a whole new exciting way, creating a sense of trust and community along the way. However, it’s not all a bed of roses, there are some pros and cons to sharing your opinion with your target audience. You might for

Simple Ways to Back Up Your Opinion

Including anything that is controversial on your blog can dramatically boost your website visitors’ numbers into the stratosphere, especially when you consider how social media helps the spread of such topics, but sometimes this controversy can boost your visitors’ numbers but not always in a good way, for example if you bring in a lot of people that strongly disagree with your opinion, you could start something you’d wish you

Crafting Your Own Mission Statement

A well-crafted mission statement can help you focus on your business better. When you decide to create a mission statement, it requires that you sit down and truly consider what you want to accomplish with your business outside of making money. A mission statement needs to explain why your business exists. It guides your actions (and the actions of your entire organization) by providing a path toward reaching the business’s

How to Respond To Negative Customer Feedback

If you are a business owner, you’re eventually going to get some negative feedback from your customers or other people you work with or for. While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing. It means that your customers are giving you an opportunity to improve your business. The most important thing to remember when getting negative feedback is to not


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