Tag "online"

How to Secure Electronic Payments

Ensuring that your customer electronic payments are secure is very important because if anything goes wrong, consumers will lose trust in your business. There could also be high financial costs now and in the future, due to the lack of trust consumers will have for your business if word gets out. How Payments Work Electronic payments all go through the same type of system. Whether it’s a card used in

Viral Copywriting that makes Content Stick

Is it possible to write copy that makes your content super sticky? Like Spiderman sticky? One of the most virally shared publishers online is the Huffington Post – even though they curate other people’s stories. However, that’s probably why they can amass such a collection of viral topics. But the topics didn’t go viral because the Huff shared them, they did so because when they were curated, the clever folks

Perseverance Pays Off

Did you know that many famous and extremely successful business owners also have a history of failure behind them.  The reason they finally succeeded is because they never gave up trying and had a unshakable belief in themselves. The proof that perseverance pays off is in the following stories of people who are successful. Look them up online and read about them. Henry Ford Colonel Sanders Walt Disney Albert Einstein

Is SMS Marketing Right for Your Target Audience?

When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and

Why Business Networking Works

I’ve been involved with business networking for over three decades now and I’ve always found it to always be the best way to find a job, get recommendations, and increase the buzz about any business. Networking isn’t anything new, it’s been going on long before the advent of computers. Golf courses, after hours business functions, and more have always been the traditional ways in which business people get together to

What Is Multi-Channel Marketing?

Multi-channel marketing is all about getting your message out about your products and services through as many different channels as possible. The goal of multi-channel marketing is to get your information into the hands of as many of your target audience as possible. How many channels your use will depend on the ways you sell your products and services as well as how you find, engage and interact with your

Mastering Body Language in Business Networking

One of the benefits of networking with people face-to-face vs. online is that you can see their reactions and get a “read” on them. At the same time, they can do the same with you. On the plus side, you can convey your interest and genuineness more easily. On the downside, you have to be more aware than ever about your body language and expressions. Here are four of the

Plug Those Money Leaks in Your Business

If you’ve been in business any length of time, chances are you can quickly and easily boost your profits simply by reducing your costs or to put it another way, by plugging those holes that money keeps falling out of. Over time, many businesses find they’re wasting an enormous amount of money on something they even forgot they were spending money on in the first place. This happens to all

Pick Me, Pick Me, Earning the Attention of Your Target Audience

Every single business owner that operates in your niche is trying to earn the attention of your target audience, this is an ongoing process that transcends location. To compete and gain attention for your business you’ll need to earn attention online, offline and in between to make the most impact. You should be earning attention from the content that you share on every channel. The content needs to be consistent,

Attract New Clients through Community Involvement

As a business owner you understand how important it is to attract new clients to your business, one of the most rewarding and effective ways to do this is via community involvement. Community involvement can happen both on and offline, you can do both for the most impact, but if there is some reason you can only participate online that is fine too, the secret as with most things is


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