Tag "online presence"

How To Determine Your Online Marketing Goals

I’m fortunate in that I know an awful lot of business owners and unfortunately these otherwise extremely smart and switched on people seem to lose touch with all reality when it comes to online marketing. They seem to go with whatever they believe is the current trend and of course they believe all the hype about what is and what isn’t working that someone at some networking event told them.

Creating a Content Marketing Plan

Content marketing is all about creating content that attracts and engages your audience and gets them to do something they would not necessarily do otherwise. If you think about it everything about online marketing requires content. You need content for you Facebook, LinkedIn and all social media posts, for blog posts, guest blogging, eBooks and a whole lot more. Utilizing many different types of content helps in different places you

A Successful Online Presence Is More than Just a Website

There are currently in excess of 30 billion indexed web pages held within Google servers and this figure is increasing every single second. This means that your website noticed by a significant number of prospective customers is almost impossible if all of your marketing ducks are not lined up. The dynamic nature of the Internet means that things change fast, consumer patterns change and so do access devices, consider smartphones,

The Best Platform for Building Your Business Website

To build a well-running, attractive website you need a content management system (CMS) that allows you to develop an “all-in-one” online presence. You need a place to host your blog, your articles, and other information about your products and/or services. The very best CMS that is available today is simple to use, easy to update, and used widely by small and large businesses alike. That platform is self-hosted WordPress. First,

What Is a Professional Blogger?

For those who aren’t familiar with the term, this is not an article about lifting heavy logs. A blogger is someone who blogs. Now, if you don’t know what a blog is, it’s an online journal of sorts where people can write about anything they desire. Let’s begin at the beginning. A blog is an online journal. It is similar to a website. Blogs have web addresses but usually the

How Important Is Your Online Presence?

When conducting any type of business, the use of proper etiquette and professionalism are paramount to keeping your customers happy and wanting to come back. Well, the same basic rules apply when it comes to your actions and reactions online. Proper etiquette has been taught to us since childhood. Use your fork, not your fingers. Knock before entering a room. Say please and thank you. So why would it be

Boosting Your Online Presence Without Taking Time Away From Your Profession

A couple of years ago, internet marketing was only reserved for ecommerce businesses because of the limited number of internet users. With the introduction of social media however, the numbers started growing exponentially. This converted the internet into the single most expansive platform for businesses to hunt for prospective customers. Consequently, other businesses started using the web to generate leads and subsequently convert them into paying customers. Currently, many professionals


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