Tag "online business"

Best Tools to Use for Analyzing 

Every business has to engage in some manner of analyzing to ensure that the business is performing at its best. Online businesses are no different, in fact it’s often easier to analyze how well your business is performing say compared to your traditional bricks and mortar business. I’ve put together some tools that will help you to analyze your business. Google Analytics Google Analytics are considered the industry standard and

What is a Sales Funnel?

An online sales funnel is one of the most important marketing tools any online business has, and yet many businesses have no real understanding of what an online sales funnel is or how it works. By failing to fully understand this important aspect of running an online business means fewer sales, lower profits and could ultimately mean instability and potential failure. A Simple Sales Funnel A basic funnel consists typically

Marketing Locally – Strengthen Your Local Presence

Even if your online business has a world-wide audience you can still make a big impact by taking advantage of strengthening your local marketing efforts. Having a strong local presence will help those audience members who are local to find you much easier, plus, it can help increase your expertise quotient. Here’s how to strengthen your marketing locally. Search Engine Optimization – SEO Search engine optimization consists of a lot

Tips for Improving Your PPC Campaigns

Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on

Nine Audio Marketing Trends to Watch for in 2015

When using audio online to market your business, it’s important to keep abreast of current trends to try and predict what will happen in the future and by listening to your audience you can find out what’s important today. When predicting the future you have to remember that some things may become true whilst others will not, and some things you haven’t thought about might push to the forefront. But,

Basic Business Money Management

Cash is king, any business owner knows this and the ability to manage your businesses cash flow is critical to the success of it. In fact, if you run out of money, even if you have orders and money coming in, eventually your business could be forced to close. Even a business that regularly grosses millions of dollars can fail due to poor money management. Have Separate Bank Accounts No

Safeguard your Online Store – is It PCI Compliant.

Website and in particular shopping cart security is integral to maintaining your online business and the trust of your customers, it can mean the success or failure of your business. I’ve put together a few tips to help ensure your shopping cart is safeguarded and your online sales are maximized as a result. Use PCI Compliant Shopping Cart Software You don’t have to have everything built in house; you can

Implementing Email Marketing With Analytics

Email marketing is still one of the most effective forms of online marketing, that’s why so many companies spend so much time perfecting this aspect of their online business. The software you use to send your emails, your email marketing software if you most likely already offers some tremendous features regarding analytics (stats). But, sometimes you might need to drill down ever deeper, or get some information that is not

Online Marketing Much More than SEO

Online Marketing Much More than SEO No matter what kind of business you have, a bricks and mortar business or a strictly online business, these days it’s important to market online. A lot of people get really tied up in search engine optimization (SEO) tricks and think that is all there is to online marketing. But, nothing could be further from the truth. SEO is certainly part of online marketing,

Too Good to Be True? Traffic Methods to Avoid and Why

Almost every Website owner will at some point run across somebody or an offer that seems to be too good to be true, they will give you tips to increase traffic to your website and they won’t care if in the process it ruins your entire business. All these people care about is making the sale and selling you a product that works. Sure, many of these traffic generating tips


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