Tag "office politics"

How to Develop an Audience Persona

Audience personas are extremely important from a marketing perspective; in fact, everything begins by understand who exactly your audience is. They can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more. It’s probably one of the most important marketing tactics that you can do if you really want to be

How To Blog on LinkedIn and Generate Leads

LinkedIn long form publishing offers all LinkedIn users a tremendous opportunity to attract their target audience to them and then to convert them into customers and then into raving fans that help spread the word. Let’s look at how you do this, shall we? The LinkedIn Trap When you start to publish articles on LinkedIn you have to decide if your goal is to generate leads, new connects and ultimately

Mistakes People Make When Trying to Get a Promotion

Do you know why you’re being overlooked for the promotion you’ve been dreaming about and working towards? Have you taken the time to understand how the promotion system at your company works? You’ve put in the time and work but you get passed over each time.  So what mistakes are you making when trying to get a promotion? The answer may surprise you. It’s not because you’re not working hard

How to increase your self awareness as a leader

How do you know you are being a good leader? What are the most important traits you need to have to be a good leader? Is there one characteristic that is more important than any other? Some believe it is being a good motivator while others say it’s having integrity. According to psychologist and author Sherrie Campbell it is self-awareness. Self-awareness is the ability to monitor one’s own emotions and

Advantages and Disadvantages of Starting a Consulting Business

Have you worked in the office drudgery long enough and want to branch out on your own? Consulting is becoming a more popular option, especially since the internet has made long-distance communication and working from home so much easier. Here are a few advantages and disadvantages or starting a consulting business to help you make your decision. Advantages 1. You are your own boss. Even if you have the greatest


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