Tag "niche"

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Ten Mistakes Businesses Make with Emails

Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.

Ways to Get Unresponsive Customers Attention

Sometimes it happens that customers don’t respond even when they need to. You send email after email, leave voice messages and get no response whatsoever, and you just don’t know what else to do. While sometimes there is nothing you can do, ensure that you’re at least doing the things on this list. Customers First Always remember that it’s not about you; it’s about your customers. Some customers simply don’t

How Advocates and Influencers Can Help You

Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights. They Can Become the Face of Your Brand Advocates are often customers before they become advocates, which puts

How to Ensure the Fees you Charge Match Your Value

One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value

How To Get Your Emails Opened More Often

The whole point of email marketing isn’t to send as many emails as you can to as many people as you know, it’s to actually get people to open your emails and to read them. There are some pretty awesome ways to get people to open your emails, and ways to help ensure that people want to open your emails. Tell Your Audience What to Expect It’s great when people

Get Serious About Google Trends

You’ve probably played around with Google Trends on occasion, before dropping it and moving on to something a little more serious for your keyword research, but don’t dismiss this resource for some seriously good research into what’s rising and falling in public opinion. Google Trends isn’t about standard keywords and how much people are looking for them; it’s more about taking the pulse of what’s going on in a niche

What Is Clickbaiting?

According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize

Viral Video How To

Viral videos are among the most widely shared pieces of content online. They tend to get shared because they inspire, amuse or amaze – and that means they don’t have to fit into a niche. It doesn’t matter if your partner, mother or daughter is a marketer or not – all of you will get a laugh out of something funny, or be amazed or inspired by something that is

How Often Should You Attend Networking Events?

Networking events are wonderful ways to learn more about your industry, get to know movers and shakers, and even become a mover and a shaker. There are many reasons to attend networking events that you should consider. But, if any one event doesn’t fulfill at least a couple of these factors, then there is no need to go. Attend as many events as you can afford and that you’ve researched,

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