Tag "niche"

Phrases and Statements That Help Show Empathy

There are a number of different phrases and statements that help demonstrate that you have empathy for your target audience. Empathy is important, because it offers the “human touch” in business dealings and marketing. You don’t have to act like a pushy used car salesman to seal the deal if you master these empathetic words and phrases and use them in face-to-face meetings and in your sales letters online. The

How to Find Subject Matter Experts

Sometimes you might want to talk to someone who has specific expertise about a specific topic. The best way to do this is to identify and contact subject matter experts. Subject matter experts aren’t just professionals in the niche; they are people who want to discuss and inform people about the topic as much as they want to work within the niche. Industry Associations These are organized groups that usually

Eight Steps Toward Becoming a Subject Matter Expert

One way to boost your authority is to become a subject matter expert (SME). A subject matter expert is an authority on a specific niche or topic. For example, if you’re a climate scientist you are likely an expert on climate change. If someone was to need quotes for a report, they might come to you on that topic. If you want to be an SME for your niche or

How to Position Yourself as an Expert to the Media

If you’ve ever wondered how to get the media to treat you like an expert, then you’re not alone this is one question I’ve been asked over and over. How many times have you seen a news story and thought, “Wow, that could be me.” And, you would not be wrong. You can be the go-to expert for the media as long as you position yourself as the expert in

Ten Mistakes Businesses Make with Emails

Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.

Ways to Get Unresponsive Customers Attention

Sometimes it happens that customers don’t respond even when they need to. You send email after email, leave voice messages and get no response whatsoever, and you just don’t know what else to do. While sometimes there is nothing you can do, ensure that you’re at least doing the things on this list. Customers First Always remember that it’s not about you; it’s about your customers. Some customers simply don’t

How Advocates and Influencers Can Help You

Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights. They Can Become the Face of Your Brand Advocates are often customers before they become advocates, which puts

How to Ensure the Fees you Charge Match Your Value

One of the hardest things to do if you have a service-based business is to figure out what your fees should be. You have to realize that there are two types of value. One is economic based and one is perceived value. What you want to focus on when creating your pricing is the perceived value you offer to individuals. Boost Your Perceived Value You can boost your perceived value

How To Get Your Emails Opened More Often

The whole point of email marketing isn’t to send as many emails as you can to as many people as you know, it’s to actually get people to open your emails and to read them. There are some pretty awesome ways to get people to open your emails, and ways to help ensure that people want to open your emails. Tell Your Audience What to Expect It’s great when people

Get Serious About Google Trends

You’ve probably played around with Google Trends on occasion, before dropping it and moving on to something a little more serious for your keyword research, but don’t dismiss this resource for some seriously good research into what’s rising and falling in public opinion. Google Trends isn’t about standard keywords and how much people are looking for them; it’s more about taking the pulse of what’s going on in a niche

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