Every business should have some form of newsletter but truth be told they are a constant pain to put together for many business owners. There are however a number of ways to create email newsletters quickly so that they do not become a huge burden on your time every week or month. Create an Editorial Calendar Decide when you are going to send out your newsletter. Once a week or
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Getting media attention can be easy if you know what to do, some things however take a long time and require planning even though they’ll seem to others as if these thing happened out of the blue, overnight. You’ll need to focus on building relationships with the right people while you’re also doing other things to get media attention. Raise Funds for a Local Cause Don’t raise funds in hopes
If you’ve been in business a while, you may have reached the top of your growth curve unless you find a way to diversify your offerings. If you want to keep growing, you’ll need to find a way to offer more to current customers or offer more to a new audience. There are various ways to diversify your business offers that make sense. Fill in the Gaps When you organize
Smart business owners don’t just create and use random advertisements. Instead, they use a combination of advertising and marketing to gently lead the audience toward not just buying a new product or service, but of living a new lifestyle. By promoting a new lifestyle, you can create a lifelong customer. Using persuasive visual advertising techniques can help. Color Choosing colors for your ads makes a huge difference in the effectiveness
Do you want to be able to attract a whole new audience online, do you want to be able to engage with your audience in a really personal way and bring in new potential leads from all around the world, or even just locally if that is what you want? Webinars have the ability to achieve this and much more, if you haven’t added hosting a Webinar to your marketing
Have you ever felt taken advantage of and not appreciated by a business you have been a loyal customer of for many years? Have you ever sat watching the television and noticed one of those commercials offering new customers a huge discount over what you are now paying as a long term customer? Mobile phones and credit card companies are two that instantly spring to mind as being especially guilty
No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are
Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.
Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an
As business people we all understand that our existing customers are our most valuable asset, these are our customers who have shown they trust us and who have experienced the solutions we offer to solve their problems. It’s also much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say that you