Tag "new product"

How to Diversify Your Business Offerings

If you’ve been in business a while, you may have reached the top of your growth curve unless you find a way to diversify your offerings. If you want to keep growing, you’ll need to find a way to offer more to current customers or offer more to a new audience. There are various ways to diversify your business offers that make sense. Fill in the Gaps When you organize

Persuasive Visual Advertising Techniques

Smart business owners don’t just create and use random advertisements. Instead, they use a combination of advertising and marketing to gently lead the audience toward not just buying a new product or service, but of living a new lifestyle. By promoting a new lifestyle, you can create a lifelong customer. Using persuasive visual advertising techniques can help. Color Choosing colors for your ads makes a huge difference in the effectiveness

Ten Reasons to Do Webinars

Do you want to be able to attract a whole new audience online, do you want to be able to engage with your audience in a really personal way and bring in new potential leads from all around the world, or even just locally if that is what you want? Webinars have the ability to achieve this and much more, if you haven’t added hosting a Webinar to your marketing

Is Winning New Customers Losing You Old Customers

Have you ever felt taken advantage of and not appreciated by a business you have been a loyal customer of for many years? Have you ever sat watching the television and noticed one of those commercials offering new customers a huge discount over what you are now paying as a long term customer? Mobile phones and credit card companies are two that instantly spring to mind as being especially guilty

How Often Should You Review Your Marketing Strategy?

No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are

The Importance of Microtargeting Your Audience

Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an

Lets Nurture Existing Customers to Increase Sales

As business people we all understand that our existing customers are our most valuable asset, these are our customers who have shown they trust us and who have experienced the solutions we offer to solve their problems. It’s also much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say that you

How to use SMS Marketing to Launch a Product 

How many people do you know that have phones? How many of these people always have their phone with them, some might even take them to bed. SMS marketing is perhaps a form of marketing you have considered and dismissed however it is a very flexible form of marketing which you should consider. If you’re into marketing and you haven’t experimented with SMS marketing, you’re missing out and one great

Word of Mouth Marketing in the B2B World

Traditionally, word of mouth marketing has mostly been focused on business to consumer scenarios. The idea being to create an environment where consumers are encouraged to talk about, and perhaps recommend, a business to their friends and family. The same idea can, with a few adjustments, be applied in business to business situations. What we’re looking for here is creating a “buzz” within an industry or business segment. The power


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