I’m fortunate in that I know an awful lot of business owners and unfortunately these otherwise extremely smart and switched on people seem to lose touch with all reality when it comes to online marketing. They seem to go with whatever they believe is the current trend and of course they believe all the hype about what is and what isn’t working that someone at some networking event told them.
Tag "networking event"
As business people we all understand that our existing customers are our most valuable asset, these are our customers who have shown they trust us and who have experienced the solutions we offer to solve their problems. It’s also much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say that you
Networking Etiquette Just one faux pas during your networking can leave a bad taste in someone’s mouth that loses you dozens of potential contacts. Keep note of these golden rules of networking etiquette to stay on the right path. Respect your contacts. Never give someone the name of one of your contacts without asking that person first. Instead, you can say something like, “I know someone who might be able
One of the benefits of networking with people face-to-face vs. online is that you can see their reactions and get a “read” on them. At the same time, they can do the same with you. On the plus side, you can convey your interest and genuineness more easily. On the downside, you have to be more aware than ever about your body language and expressions. Here are four of the
E-mail marketing is not about attraction, it’s more about conversions and it’s important to understand this. Your list building activities are about attraction, your email marketing is about engaging your audience, making connections and building trust so they convert to clients. All marketing campaigns start with pretty much the same requirements; understanding your goals and knowing your target audience. Attraction is made up of various events such a regular blogging,
Host a Local Networking Event for Content Marketing Success. When thinking about content marketing, a local network meeting or in-person type even doesn’t jump out of most people’s top ten things to do. However hosting a networking event is a great way to create some buzz about your business and it allows you to create some awesome content to boot. In fact according to Content Marketing Institute, content marketers prefer
Simple Ways to Create More Fresh Content As most of my clients are members of business networking groups they understand the importance of getting out there and engaging other local businesses, this fellowship from other businesses is what leads to future sales. This is exactly the same with content marketing, you have to put it out there and engage your target audience. Having unique, interesting, compelling and fresh content is
How to Network when you don’t really want too! It never ceases to amaze me how many people are afraid of speaking to people they don’t know, they are frightened to walk up to people and introduce themselves and the thought of public speaking terrifies them. Well, read on we’ve all been there and overcome these obstacles and the following tips should enable you to become a master networker. Speak
Common Business Networking Mistakes I love to network, I gain business and new customers from business networking and yet, lots of people are frightened to network, here we list some of the most common mistakes to help you improve your levels of success from networking. Business Networking Mistake – Being unprepared How many times have you been at a business networking event and having been introduced, thought I must get