Viral marketing always seems like an impossible dream – a method of marketing so super-secret that if it doesn’t involve cat pictures on Facebook, it just won’t work for the average person. Let’s look first at what viral marketing really is. Viral marketing, stripped of its mystique, is any strategy that encourages content consumers to share the content they consume – allowing for an exponential growth in the reach of
Tag "mouth marketing"
If you were buy a new automobile or mobile phone and a trusted friend mentioned that a particular make you were interested in purchasing had faults but another model was much, much better, if you are like me you would sit up and take notice. This is because consumers trust their friends, family, influencers and authority figures to make recommendations about products and services to them, in addition there are
This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned that even the most amazing marketing campaign will struggle to make an impact if consumers
If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing exactly what they say to their friends about your product or service. This is precisely why many companies decide to not focus actively on word of mouth
“Word of mouth” is traditionally thought of as something that happens mostly in face-to-face settings. In fact, the statistics support this: a study by Journal of Advertising Research showed that 75% of conversations between consumers about brands take place offline. Also according to them, 15% happens over the phone and “just” 10% takes place online. That does not, however, mean that it can’t be worthwhile to construct word of mouth
Over the next few days I’m going to tell you all about word of mouth marketing, you’re going to learn about the importance of word of mouth marketing in business and how to encourage it. You’re going to learn how to incorporate it into your social media, email and even mobile marketing efforts. To start though, I’d like to talk a little about what word of mouth marketing is and
Imagine having a legion of loyal cheerleaders and fans, who at your command tell all and sundry they know about your products, services, sales and information. Word of mouth marketing or affiliate marketing has always been the very best form of marketing and creates better and longer term relationships with customers. How do you get affiliates to help with your marketing, let’s see, shall we? Use Well-Known Affiliate Marketing Tracking