If there is one thing that is always true about word of mouth marketing, it’s that it’s never easy to accurately track the direct results of it. Short of wiring all your customers with microphones and cameras, there’s just no way of knowing exactly what they say to their friends about your product or service. This is precisely why many companies decide to not focus actively on word of mouth
Tag "mouth activity"
Launching an advertising campaign that spurs word of mouth activity is no easy feat. Most of the TV ads seen running day after day are created with that exact goal in mind, but how many of those are actually memorable or worth talking about? Not many… There are a few basic ingredients that can be used to create an advertising campaign that gets people talking. Not all of them have