Tag "money"

How to Help Customers Overcome Analysis Paralysis and Take Action

If you think about this for a moment, you’ll realize how it applies to you and everyone else. Everyone when shopping wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, prospective customers can research any item in detail, and compare prices to try to get the best possible price. However, in some cases all of this research can

The Part Empathy Plays When Selling Products or Services

One of the reasons internet marketing has been so successful in the past twenty years or so is that it allows companies to tap into customer interests and concerns on an unprecedented level. Instead of the “scattershot” approach to marketing of TV ads, for instance, online advertising is very targeted, especially through the use of pay-per-click (PPC) networks like Google AdWords and Facebook and Twitter ads. They allow companies to

How to Make Smart Purchases Without Getting Suckered

Whenever I’m in the process of purchasing something online, be it something off a a business website, something off of Ebay or someplace else, my biggest concern is whether or not I’m getting value for my money, or am I being “suckered” in and taken advantage of in some way. There is just so much hype around, everyone is used to seeing it on television and it’s seems to be

Customers Will Pay More If You Show Them the Value

I see this all of the time, far too many business managers , marketers and online business owners make the mistake of thinking that every prospective customer is money conscious and always looking for the best possible deal. This actually could not be further from the truth, if you think of the difference between a Toyota and a Lexus and you will see there are a whole range of factors

Eight Ways Businesses Can Collaborate to Improve Sales

As a small business owner, you’re not really working in isolation, for instance you can collaborate with the business community to increase business and make more sales if you think a little bit outside of the box. Work with People You Like First, ensure that you choose business owners that you share values with, even if you’re competitive in some areas. You don’t want to work with someone you don’t

Equity Based versus Rewards-Based Crowdfunding

Today you can start an online business by bootstrapping it, but sometimes you end up needing funds due to fast growth, or to afford new equipment and funding. However, like most start-ups, you don’t have the best credit yet (or even any). So, you look for alternatives. Two alternatives that you can use are equity-based crowdfunding and rewards-based crowdfunding. Equity Based Crowdfunding Equity-based crowdfunding sites have raised billions of dollars

Is Crowdfunding Right for Your Business Idea?

There are many ways to try to get funding for your business, for instance you can use credit cards, get a traditional loan from a bank, take out some of the equity from your house, or use crowdfunding. Crowdfunding presents a great opportunity for many businesses, but how do you know if it’s the right thing for your business idea? Do You Have a Good Plan? You need a very

Four Different Types of Crowdfunding Options

Here are four different types of crowdfunding options that you might want to consider instead of traditional bank loans. You can use most of these loans for any type of project, creative, charity or otherwise. 1. Rewards Based This type of crowdfunding means that backers contribute to your fund and you give them a reward. Rewards can be as simple as a thank you note, and as big as you

How to Turn None Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. When you first start out, many speaking engagements will not be paid events. There are still excellent opportunities to make money with free speaking gigs. Get Sponsorships One way to earn

Eight Things You Should Never Say to a Journalist

Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest

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