Tag "money"

Eight Ways Businesses Can Collaborate to Improve Sales

As a small business owner, you’re not really working in isolation, for instance you can collaborate with the business community to increase business and make more sales if you think a little bit outside of the box. Work with People You Like First, ensure that you choose business owners that you share values with, even if you’re competitive in some areas. You don’t want to work with someone you don’t

Equity Based versus Rewards-Based Crowdfunding

Today you can start an online business by bootstrapping it, but sometimes you end up needing funds due to fast growth, or to afford new equipment and funding. However, like most start-ups, you don’t have the best credit yet (or even any). So, you look for alternatives. Two alternatives that you can use are equity-based crowdfunding and rewards-based crowdfunding. Equity Based Crowdfunding Equity-based crowdfunding sites have raised billions of dollars

Is Crowdfunding Right for Your Business Idea?

There are many ways to try to get funding for your business, for instance you can use credit cards, get a traditional loan from a bank, take out some of the equity from your house, or use crowdfunding. Crowdfunding presents a great opportunity for many businesses, but how do you know if it’s the right thing for your business idea? Do You Have a Good Plan? You need a very

Four Different Types of Crowdfunding Options

Here are four different types of crowdfunding options that you might want to consider instead of traditional bank loans. You can use most of these loans for any type of project, creative, charity or otherwise. 1. Rewards Based This type of crowdfunding means that backers contribute to your fund and you give them a reward. Rewards can be as simple as a thank you note, and as big as you

How to Turn None Paid Speaking Events into Paid Ones

Getting started with public speaking events sometimes requires that you pay your dues by volunteering to speak at events for free. You may also have to pay for your own travel and even buy a ticket for the event. When you first start out, many speaking engagements will not be paid events. There are still excellent opportunities to make money with free speaking gigs. Get Sponsorships One way to earn

Eight Things You Should Never Say to a Journalist

Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest

Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of casting a wide net. They want to get as many customers as possible, so it initially makes

Cross Selling versus Upselling

Cross selling and upselling are both great ways to add additional revenue to your businesses bottom line, both attempt to encourage your customer to purchase additional products or services and to spend more money. When cross selling a customer will adds in more products from a complementary category that may or may not be related to the same category as the original item purchased, and purchasers aren’t required to make

Promoting Digital versus Tangible Products

If you’re considering entering the affiliate product sales arena as an affiliate marketer, you may be thinking about whether you want to promote only digital products or tangible products. What’s the different issues might be for both types. Let’s look at this in more detail. The truth is, as an affiliate marketer there are no added expenses for you to consider when you market digital versus tangible products. The reason

Grow an Engaged and Responsive Email List

You know that a healthy email list is an imperative if you want to build a strong business. This is most especially true for online businesses, but it also works for bricks-and-mortar businesses that are building their email lists. An email list keeps you close and in touch with your audience in a way that nothing else does. With an engaged and responsive email list, your income will be boosted

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