Tag "mobile technology"

How to Improve Your Mobile Marketing

With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can no longer be ignored. Mobile marketing is a lucrative way to get your products or services in the mind of your audience and there are a few things you can do to help ensure your mobile marketing works even better

What are QR Codes and How to Use them

QR codes are much like the traditional bar codes you see on the sides of grocery shopping items, but they can contain much more information, in fact you can store up to 4296 alphanumeric characters. A user typically downloads and installs a QR scanner on their smartphone and then uses it, to scan these codes to access a tremendous amount of information. This is an highly effective marketing tactic especially

Ideas to use Mobile Technology for Word of Mouth Marketing

Since most people are carrying their phones with them at all times, it makes sense to try to utilize this for word of mouth marketing purposes. There are a few ways in which mobile technology can be a great help in increasing word of mouth activity around a business or brand: Text messages Text messaging may be a basic technology, but one that can work very well in word of

Website Maintenance Every Business Should Have 

Every single business needs regular website maintenance to ensure that they remain secure and operational. Websites aren’t a built once and done proposition, even though almost every single website you see looks just like that, and business owners wonder why they aren’t generating quality, continuous leads. Imagine owning a bricks and mortar store, you must keep the place looking clean, relevant and all the locks and security in good repair,

Advanced Marketing Tactics

Years ago when you were in business and thought of marketing you thought of advertising in the Yellow Pages or elsewhere, attracting consumers and making sales easily, are long gone. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics actually create the attraction and connections that get the results you want, more sales? Responsive Websites This is almost a no-brainer nowadays, but just in

Why Your Website Needs to Be Mobile Now

Why Your Website Needs to Be Mobile Now Everyone it seems has a mobile phone and mobile devices like Smartphones and Tablets are outselling personal computers by a massive amount. You have only to wonder around your local shopping centre to see this, almost everyone you meet will at some point have a Smartphone in their hand. As mobile technology becomes more efficient and affordable, more and more Smartphones and

The Importance of Responsive Web Design 

Today, most people are buying mobile devices over PCs; in fact, the sales of mobile technology outpaces PCs by a wider and wider margin each year. The trend is only going to get stronger. Being aware of this trend means that you have to build responsive websites. Responsive web design incorporates code that allows the pages to be displayed no matter what size screen the visitor uses. By understanding the


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