Tag "mission statement"

How to Define Your Content Marketing Theme

The days of businesses having just a website are almost gone, nowadays savvy businesses have a whole host of online marketing collateral, a website, newsletter, sales pages, social media pages and to succeed you need to have a cohesive message or theme. Your content theme will need to explain how your products or services are different from your competitors and how they solve your audience’s problems, all in a single

How to Write Your Business Vision

Everyone needs a vision and this is especially true of business owners, a vision is what I like to think of as the best sort of daydream, the sort you have in the middle of the afternoon after paying all of your bills. It’s about sitting in a cafe in a far flung land, watching the sunset while working from your laptop. It’s the fanciful but possible potential of your

Ingredients of a Solid Marketing Plan

Creating a solid marketing plan can help you push your business forward at a staggering pace, however traditionally takes lots of time, energy and effort to prepare. However I’m over the years I’ve learnt that the simpler and more direct your marketing plan, the more likely you are to implement and follow it. As with most things, if you make it too difficult and convoluted, you’re going to be unlikely

Do Your Marketing Efforts Support Your Business Plan?

As a business owner you understand how important it is to have a business plan, but’s it’s also equally important to ensure your companies marketing efforts match the goals and forecasts in your business plan, otherwise you’ll never achieve the goals laid out in your business plan. It’s therefore imperative that when you create your marketing plan you refer to your business plan to ensure you are living up to

Crafting Your Own Mission Statement

A well-crafted mission statement can help you focus on your business better. When you decide to create a mission statement, it requires that you sit down and truly consider what you want to accomplish with your business outside of making money. A mission statement needs to explain why your business exists. It guides your actions (and the actions of your entire organization) by providing a path toward reaching the business’s

Staying Committed to Your Business

Becoming an entrepreneur requires a certain amount of drive and enthusiasm. If we didn’t believe in ourselves and our businesses, we would still be working for someone else. But when the going gets tough, it’s easy to lose sight of why we started in the first place. This can cause us to become unmotivated, and it could be the demise of the business we’ve worked so hard to build if


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