Tag "mind"

Learn to Think Globally

When it comes to online marketing, you have to learn to think globally even if you only sell your products locally, why because we’re all connected nowadays as we have never been before and a simple question on social media can lead to numerous replies and recommendations from people all around the world. Which means that the person who saw your online marketing message in the UK might be speaking

How to Come to a Win-Win Agreement

Finding fair compromise when negotiating a deal can be a daunting task, especially if you’re dealing with a volatile issue. But one thing power negotiators all know is that you have to give a little to get a little. Sometimes you have to make concessions when required and often expected in order to reach an agreement. Both of you lose a little, but this is considered a win-win agreement as

Where and When You Hold Your Business Event

After you’ve decided on the “whys” of holding a business event and decided what type of event it will be, you still have to decide on a date and location for the event. The where and when of the event are incredibly important to the success of that event. Many a business event has been torpedoed by either a poor choice in location or a poor choice of date and

Ten Common Mistakes Made When Hiring a VA

Before hiring a virtual assistant, let’s have a look at some of the most common mistakes, made when doing so. By understanding this, your experience with a virtual assistant will hopefully be more successful and a lot less stressful. Not Understanding What Work You Need Completed Before you event try and recruit a virtual assistant, you need to write down the types of work you need to outsource. Remember at

Video Marketing Facts You Should Know

When adding video into you content marketing mix, there are a few facts you should be aware of. These will blow your mind because you’ll see after reading this that video is a super powerful way to market your business and all you need do, is get started. Shorter Videos Work Better For Video Marketing Keeping your video to two minutes or less is important because they are more likely

Four Tips That Will Make Your Content Marketing Articles Shine

Content marketing and writing for the web in particular is a unique and specific skill that you need to learn if you ever want to prosper online. In many ways, the same laws of writing that we learned all those years back at school still apply and anything that makes your writing more engaging and entertaining will still work online. It’s just that the online world is different, audience’s attention

What Makes Content Profitable?

We’ve all heard about content and content marketing and for years we have heard that content is king. We know that there are different types of content, for instance you could choose to write blog posts, create case studies, publish eBooks, white papers, make videos, host webinars and much more. But do you know what makes content profitable? Let’s have a look, shall we.         Content must be targeted        

The Power of Transitions in Copywriting

Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy. By learning a few simple tactics it’s possible for your content to be much, much more powerful. When you first start on your content marketing journey, you cannot be expected to be a master craftsmen. However by continual learning you

Ten Lead Nurturing Tips

A sales lead is someone who has in some way expressed an interest in something you have to offer and who has provided their contact information. If you think of a funnel with the wide section at the top, it would look like this. You’re going to generate a lot more leads than you do prospect, and many more prospects than you do customers. When you generate a lead you’re

How to Incorporate More Personality into Your Content

When creating content for your blog, online products, services, and marketing materials it can be all too easy to become stale, boring, stuffy and out of touch with your audience, to the point that they you no longer engage them. If you keep in mind the needs of your audience first and then your goals, you will be able to overcome these common problems. People Love Stories So Tell Your


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