Tag "message"

Email Marketing Tips during the Christmas Holiday Season

Email marketing during the holiday season requires some special measures to ensure that your message is heard through the noise everyone else is making during the holidays. Marketing has to always be happening, but you should ramp it up a little bit during the holidays due to everyone else doing the same. Plan Ahead You want to be noticed, so plan ahead so that you can figure out how your

What is Viral Marketing?

Viral marketing always seems like an impossible dream – a method of marketing so super-secret that if it doesn’t involve cat pictures on Facebook, it just won’t work for the average person. Let’s look first at what viral marketing really is. Viral marketing, stripped of its mystique, is any strategy that encourages content consumers to share the content they consume – allowing for an exponential growth in the reach of

Repurposing Old Blog Posts into Videos

When you first start thinking about incorporating videos into your content marketing mix, one of the best place to get ideas is from your own blog. If you have an active blog and you should, you can use the analytics from Google to figure out which blog posts are the most popular. You can use this information to help you come up with new ideas. Find out Which Post Are

Common Mobile Marketing Mistakes

Even though more and more people are accessing the Internet via mobile devices, with mobiles now outstripping computer sales by a tremendous amount and over half of social media users now using mobile to access their favorite social media platform, so many marketers are making serious mobile marketing mistakes. Let’s share some of the most common mobile marketing mistakes so that you can avoid making them. Complicated Forms I don’t

How to Define Your Content Marketing Theme

The days of businesses having just a website are almost gone, nowadays savvy businesses have a whole host of online marketing collateral, a website, newsletter, sales pages, social media pages and to succeed you need to have a cohesive message or theme. Your content theme will need to explain how your products or services are different from your competitors and how they solve your audience’s problems, all in a single

Ten Tips for Creating a Professional Podcast

Podcasting is becoming more and more popular and right so in my opinion, just imagine the freedom it gives your audience. They can download and take your message with them to the gym, listen to it in the car while traveling and I personally love to do this, or they can simply listen while they chat on Facebook or do a multitude of other things. Podcasting makes your message more

Video Marketing Tips for Creating Videos That Convert

Creating a personal video that not only looks great but also engages your audience and helps generate sales, is an art form. You not only have to create a great video that looks great and sounds great but you also need to get the viewer to take some form of action because of the message and engagement the video delivers. It’s often a balancing act between giving too much information

Overcoming Your Fear of Public Speaking

Ask anyone attending networking events, in fact ask anyone in business what they fear the most and the answer most often given is public speaking, people are afraid of public speaking. Yet public speaking is not a modern day concept, the ancient Greeks held public speaking forums, and even before then and throughout history it is known to have existed. For today’s speaker there seems to be this almost unnatural

How Scaling Affects Content Creation

Scaling content brings with it new ways to use the information you gather in your business, you may also be already doing a lot of this without even realizing it is content scaling. Ideas such as content repurposing, sharing and curating have been around for a while now. But, it’s not typically done with any real intent. Content scaling allows you to start thinking of your content strategy in new

The Importance of Public Speaking

Businesses need to generate a consistent number of leads and sales, gone are the days when traditional advertising was all that was needed. Today’s consumers have been bombarded with advertisements so much so, that they are now almost blind to them. Everyone and anyone it seems from beginners to experts are trying to use social media and technology to generate leads; however, consumers are growing weary of being so disconnected.

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