Tag "marketing strategy"

Integrating Mobile Applications with Website Design

Integration of mobile applications and website is a very common practise today. Today’s consumer demands ubiquitous computing in order to access the desired information anywhere and everywhere. The share of mobile users is consistently increasing and the companies must look for ways to appeal these users. Mobile applications and website integration is one way to increase your website traffic. Integrating mobile applications to a website is not an easy task.

What Is a Documented Content Marketing Strategy and Why Do You Need One?

If you worked as a business advisor and two clients came to see you, one with a business plan and one without, which one would you think had the best chance of success? Of course it would be the person with the business plan, simply because as the saying goes if you fail to plan, you plan to fail. It’s exactly the same for those who enter into content marketing

How To Succeed As a Freelancer

How To Succeed As a Freelancer Do you want to be a successful freelancer, in this article I bring together a whole series of topics designed to help freelancers succeed in today’s marketplace. Should you wish to add to this, feel free to leave your thoughts in the comments area. Are You a Freelancer or a Consultant? How Much Should You Spend to Market Your Freelance Services? How to Build

How Often Should You Review Your Marketing Strategy?

No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are

Wrapping Up Word Of Mouth Marketing

This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned that even the most amazing marketing campaign will struggle to make an impact if consumers

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.


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