Tag "marketing strategies"

The #1 Reason You Need to Automate Your Marketing

Marketing automation is essential for online marketers. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary and there’s one simple reason for that – It takes over routine menial tasks for you so that you can focus your time and energy on more important things. Saving Time for “Thinking Work” As an online marketer, what should you be spending your time doing on a day-to-day

How Often Should You Review Your Marketing Strategy?

No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are

Has Outbound Marketing Been Replaced with the Power of Inbound Marketing?

There is no doubt that marketing strategies have changed significantly over the past several years. Companies of all sizes seem to be making a dramatic shift away from standard outbound marketing tactics, such as cold calling, email campaigns and direct mailings, and towards greater inbound marketing strategies that include SEO campaigns, content market, and, of course, social media marketing. Best of all, consumers are even responding well to these new


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