Business plans and marketing plans are often only prepared when a business is seeking finance or investors, or perhaps you prepare one each year as a matter of course. In the vast majority of cases, once this finance is secured the marketing plan is forgotten and the business never follows through with the plan, this failure to commit and follow through is the number one reason most marketing plans fail. Businesses
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Email marketing lists will be your key to electronic marketing. They are easily the least time-consuming of your marketing plans once your email list has been established. The question remains, however; how exactly do you go about the process of developing this list in the first place? You can start out by having a location included on your website where people can sign up for your e-mail list. As long