Tag "marketing plan"

The Importance of Graphics When it Comes to Your Content

Which of your five senses is the strongest? If you said vision, you are right. Our vision is indeed our strongest sense. We are highly visual creatures. Our two eyes give us stereoscopic, binocular vision that is able to detect movement, shape and pattern in extremely subtle ways. Because of this we use visual clues to communicate a wide variety of information, all without saying a word. At every moment

Common Mobile Marketing Mistakes

Even though more and more people are accessing the Internet via mobile devices, with mobiles now outstripping computer sales by a tremendous amount and over half of social media users now using mobile to access their favorite social media platform, so many marketers are making serious mobile marketing mistakes. Let’s share some of the most common mobile marketing mistakes so that you can avoid making them. Complicated Forms I don’t

How to Create Actionable Content With a Content Marketing Plan

Many people fail at content marketing because they jump right in and start to produce content, pushing it out month after month until their enthusiasm wanes because they aren’t seeing any meaningful results. If you want to see meaningful results from content marketing you first have to have a content marketing plan to follow, without one you are simply producing content in the hopes that it achieves the results you

How Often Should You Review Your Marketing Strategy?

No matter how good your marketing plan for your business is, much of it will be based on assumptions, educated guesses and past statistics, however nothing is ever the same as reality. Once you start to implement your marketing plan you can see how closely your assumptions match the reality you can start to tweak and adapt your plan to keep it fresh, relevant and based on reality. There are

Is SMS Marketing Right for Your Target Audience?

When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and

Marketing Strategy and Marketing Plan – What’s the Difference?

The best way to understand what the difference between a marketing strategy and marketing plan are is to realize that you need to develop a strategy before you can develop a plan. This means that you need to come up with the strategy (smart goals) and then using these goals you will create a plan. They go hand in hand together and you need both to have a successful marketing

How to Turn One-Time Projects into Long-Term Clients

Many businesses are set up to offer a one-time type project, take my industry website design, almost all of these businesses are set up to charge for the design of a website and then they are on to the next client. This means that they don’t turn clients easily into long term clients and they work on a boom or bust type scenario, by either having too much work or

Do You Really Need a Marketing Plan? 

It’s all too easy to try and run your business without any sort of marketing plan, you might be under the misconception that you can get up each day and do what you want to do and the business will be successful. While that sometimes happens, it’s not likely and one of the main reasons most businesses fail is due to the lack of planning and the lack of follow

Ingredients of a Solid Marketing Plan

Creating a solid marketing plan can help you push your business forward at a staggering pace, however traditionally takes lots of time, energy and effort to prepare. However I’m over the years I’ve learnt that the simpler and more direct your marketing plan, the more likely you are to implement and follow it. As with most things, if you make it too difficult and convoluted, you’re going to be unlikely

Do Your Marketing Efforts Support Your Business Plan?

As a business owner you understand how important it is to have a business plan, but’s it’s also equally important to ensure your companies marketing efforts match the goals and forecasts in your business plan, otherwise you’ll never achieve the goals laid out in your business plan. It’s therefore imperative that when you create your marketing plan you refer to your business plan to ensure you are living up to


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