Tag "marketing efforts"

Can You Prove Content Marketing Works?

Content marketing often referred to as inbound marketing or authority marketing is a method of marketing that works on the principle that you if produce enough content correctly, then this content will attract your audience to you, engage them and establish your business as an authority in its niche and will generate sales, leads and business opportunities. This is how I explain content marketing: The purpose of content is to

Best Tools to Use for Analyzing 

Every business has to engage in some manner of analyzing to ensure that the business is performing at its best. Online businesses are no different, in fact it’s often easier to analyze how well your business is performing say compared to your traditional bricks and mortar business. I’ve put together some tools that will help you to analyze your business. Google Analytics Google Analytics are considered the industry standard and

How to Improve Your Mobile Marketing

With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can no longer be ignored. Mobile marketing is a lucrative way to get your products or services in the mind of your audience and there are a few things you can do to help ensure your mobile marketing works even better

The Often Forgotten Elements of a Strong Brand

Businesses spend years building up their business brand and because it’s one of those intangible things, it’s often easy to forget how important it is to a business’s success or failure. In fact to have a long term business, branding is a lot more important than a particular product or service you offer today. Just think about the business brands you have come to know and love, and how have

How to Start Networking on LinkedIn

I’m a big fan of LinkedIn, it’s a business focused social media network that everyone in business should be an active participant of. It’s important to take LinkedIn serious, but that doesn’t mean you should be afraid to get started even if your business isn’t as popular as some of the others you will find on LinkedIn. LinkedIn has over 322 million users, with forty percent of these users logging

What Is Scaled Content?

Anyone that wants to succeed online should know that content is the lifeblood of a successful online presence. Without content you have nothing with which to engage your audience, with which to promote on social media with which to bait Google so that it indexes your website constantly and sends you lots of visitors, content is single most important aspect of succeeding online. Content comes in many different forms from

Real-Time Marketing: What Is It and What Does It Mean for Your Business?

Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your subscription list, or drive sales of a specific products or services. While it’s not technically planned, you have to invest in the technology and potential services needed to perform real-time marketing that gets results. Use Facebook, Twitter and even comments on blog posts, as

QR Code Mistakes You Should Avoid

There’s no doubt, if used properly, QR codes can improve your marketing efforts, and the goal of QR codes is to give viewers a “quick response” option that isn’t normally available. But oftentimes businesses use these handy images in ways that aren’t quick but that can also be downright frustrating to users resulting in many people simply giving up on them. To help ensure you are getting the most from

How to Identify Your Ideal Customer

Everyone that has been in business for some time will have heard of the 80/20 rule and it’s true, 20 percent of your customers will generate 80 percent of your income. What most people don’t however know is why, well this is because the other eighty percent of your customers aren’t totally in line with your ideal target customer. It therefore follows that if you want to improve your income

Real-Time Marketing Your Secret Weapon

If you’re involved in marketing in any shape whatsoever you should understand the importance of understanding your target audience or as others call it, your typical buyer persona. Now imagine this on steroids, imagine the ability to market to individuals “on the fly” with real time marketing messages. Imagine being able to send messages to each individual audience member that’s relevant to their needs and interests right then. If you


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