Even though more and more people are accessing the Internet via mobile devices, with mobiles now outstripping computer sales by a tremendous amount and over half of social media users now using mobile to access their favorite social media platform, so many marketers are making serious mobile marketing mistakes. Let’s share some of the most common mobile marketing mistakes so that you can avoid making them. Complicated Forms I don’t
Tag "marketing campaigns"
A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars. When using QR codes remember that codes
The attention span of a goldfish is 9 seconds which is remarkable since it’s actually longer than the attention span of a website visitor which according to 2013 statistics is just 8 seconds. This in theory means that you have more chance of interacting with goldfish who visit your website than you do website visitors of the human kind. The problem with short attention spans and content marketing is that
E-mail marketing is not about attraction, it’s more about conversions and it’s important to understand this. Your list building activities are about attraction, your email marketing is about engaging your audience, making connections and building trust so they convert to clients. All marketing campaigns start with pretty much the same requirements; understanding your goals and knowing your target audience. Attraction is made up of various events such a regular blogging,
The first thing you have to understand when you want to conduct marketing campaigns that really engage your target audience is why audiences engage in the first place. What makes your target audience members step out of their comfort zone and share, like, comment, or participate in your marketing campaign? It’s either due to the competition, the social kudos, the exclusivity, or the feeling of satisfaction of having created something
The common law of business was always to focus on product. The key was always that if you have a good product, people will buy it. Now many businesses have taken a new approach called Customer Relationship Management, or CRM. The principle behind CRM is that you focus on the customer, and if you produce the product they want and give them they service they want at a reasonable cost,