Tag "marketing campaign"

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

10 Tips for Marketing Your Business with Facebook Pages

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. Facebook is where people are, with over 1.3 billion

How to Build a Powerful and Profitable SMS Marketing Campaign

SMS marketing can help you increase your marketing reach exponentially if you know what to do, think about it, people have their mobile devices with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices. Target the Right Audience You want only people

Is SMS Marketing Right for Your Target Audience?

When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and

What Is Integrated Marketing and Why You Need It

Integrated marketing takes into consideration all aspects of marketing and the many channels you may carry out marketing within. As with all marketing plans you need to know what your goals are, who you plan to market too and how you will accomplish this. Typically, your goals and the audience remain the same, the integration comes in with how you will accomplish your goals while maintaining a cohesive brand image,

Buyer Personas – What Is It All About?

Creating buyer personas is something all experienced business owners do before they develop their marketing plans, in fact you can’t develop any sort of meaningful marketing plan without first knowing who it is aimed at. A buyer persona is a picture of a particular audience member, it is not a group of people, or multiple groups it is a single individual; a typical person who might be in your target

Five Problems Every Small Business Faces and How to Overcome Them

Lots of people dream about starting a small business, but there is nothing easy about starting your own business. The road to success is an extremely bumpy one and you’re sure to encounter problems along the way. There’s no need to worry, however as every successful entrepreneur knows every problem has a solution. Just like everything else, building your business is a process that takes a lot of hard work,

Eight Ways to More Successful Email Marketing Campaigns

As business people we’re all busy people and this means we all get caught up in the things we have to do to keep our businesses running, this often means that things like automated email marketing campaigns that were set up with such vigor at the start can become stale and old without anyone even realizing, let’s kick start your things in style and for best results this should be

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.

Email Marketing Campaigns That Attract More Clients

E-mail marketing is not about attraction, it’s more about conversions and it’s important to understand this. Your list building activities are about attraction, your email marketing is about engaging your audience, making connections and building trust so they convert to clients. All marketing campaigns start with pretty much the same requirements; understanding your goals and knowing your target audience. Attraction is made up of various events such a regular blogging,


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