Tag "market research"

Common Market Research Mistakes

Market research is one of the most important tools any business, large or small has. It helps a business identify gaps in their products and services, and keep up-to-date on trends and anything happening within your industry, especially those affecting sales. There are however certain mistakes you’ll want to avoid while carrying out your market research, here are some of the most common. Setting an Unrealistic Budget As with all

How to Use Market Research in Your Business

Market research is the action or activity of gathering information about consumers’ needs and preferences. Market research is often carried out, during the business planning stage of a business. However it’s much more than that and it’s an essential and ongoing component of all successful businesses and here are twelve ways to use market research for your business. Discover Your Target Market Too many people make products and then try

Ways to Get Yourself Noticed at Work and on the Fast Track to a Promotion

Susan had all the talent, skills, resourcefulness and potential for a promotion. She continued to go unnoticed while many of her colleagues with less contributions were being rewarded handsomely. She needed to find ways she could get noticed at work and onto the fast track to a promotion. First she asked herself these four questions: Am I gradually slipping into more and more obscure roles at work? Have my colleagues

Identifying Your Competitors’ Linkable Assets

As a business owner you understand how important it is to undertake regular market research however how often do, you actually do it, how often do you look at your competitors so that you can understand your market? Are your competitors doing anything similar to what you want to do, find out how they’re doing it, when they’re doing and what their results are from doing it. As a Website

Niche Research Basics

What is a niche? A niche is basically a sub-market within a larger market. By marketing to a niche group you ensure that your marketing message is specific to that group. And although that group may be smaller, your conversion rates (ie. sales) should be higher. An example of a niche market within the weight loss market is “weight loss after pregnancy” or “weight loss for children.” Now that you

Market Samurai: What Is All the Hype?

If there’s one thing that’s absolutely essential for success in Internet Marketing, it’s research. We must do research to find good web designers and copywriters. We must do research to find the best tools to accomplish our marketing goals. And we must research niche markets and determine which keywords to use to succeed in them. One of the tools that has proven very useful to Internet marketers is Market Samurai.

Five Ways to Conduct Market Research

If you’re looking into producing a product or service, your first step is usually to conduct market research. No matter how good your product is, it’s not going to sell if it doesn’t meet a need or serve a purpose that is useful to your customers. While you can hire someone to do the research for you, most people can’t afford the thousands of dollars it will cost. Here are

How to Secure a Loan For a Franchise

So, after all the careful research and planning, you’ve finally made a decision. You’re going to buy a franchise and go into business for yourself. While this is a momentous occasion for you, you’ve also reached your next big step: finding a loan. The best way to ensure you get a loan for a franchise is to choose the correct franchise. While you may be a big fan of a

Interactive Website 101

As the internet gets more and more competitive, building an interactive website is more important than ever. What is an interactive website? Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or interaction from the visitor. There are no specific rules or interactive models to include in your website, and you’ll need to

How to Become a Blogger for Pay

Bloggers have come a long way. Many now sustain permanent full-time businesses simply by running a blog – often these blogs were started by “accident” and were never truly intended to be a full-time thriving business. Take for example the case of Dooce.com – it started by a lady having a little fun and is now an international success story. If you’re thinking of becoming a blogger for pay, these


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