A lot of small business owners think that online marketing is something larger business do that want to reach a national or international audience. However, nothing could be further from the truth, utilizing online marketing can create lots of business. In fact, local search engine marketing is made for local marketing, let me demonstrate. If you do a search for a business or service on Google without putting in the
Tag "keyword phrases"
As a business owner the whole point of using social media within your marketing is so that your target audience finds you, simply creating a profile and leaving things to chance isn’t enough if your audience is to find you. But, there are some tips that you can use to make it easier for your target audience to find you. Create a customized URL On your profile you have an
Content marketing is pretty simple, understand your niche, know your target audience and produce keyword optimized content that engages your audience, rinse and repeat until you are successful in turning prospects into customers and if you aren’t currently doing that, in content marketing terms you simply haven’t hit the publish button enough times. When researching the keywords that will allow you to engage your target audience, it’s important to understand
Years ago we used to use keywords within meta tags and the search engines use to take this information on-board, fast forward to today, where search engines ignore keyword meta tags, encrypt keyword information and change their search algorithms regularly you might think that keywords aren’t they important anymore. Keywords and more importantly Keyword Phrases are actually more important than ever. It’s still how your audience finds you, and it
Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access. This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine. Here are a few tips to help you create a website that really sells: #1 – Keep it simple. A great website doesn’t have to include tons of