Tag "keyword phrase"

Using the Right Keywords for your PPC Campaign

Whenever you undertake to run a PPC campaign, selecting the right keywords is a crucial part of having a successful campaign. Over the years I have watched lots of businesses waste thousands of dollars using inappropriate keywords often turn what would otherwise be a successful campaign into one that loses money. It’s therefore important to understand what type of keywords you need to bid on and why. Don’t Use Broad

How to Bury Information You Don’t Want Known

Everyone does it, and everyone should occasionally do it, do what? Search for yourself on Google so that you can find out what information about you is available to be found easily by anyone. If you find information that you wish hadn’t showed up, there are a few things you can do to bury the information. If someone however is helping to spread this information, it does depend on how

Local Search Engine Marketing For Small Business

A lot of small business owners think that online marketing is something larger business do that want to reach a national or international audience. However, nothing could be further from the truth, utilizing online marketing can create lots of business. In fact, local search engine marketing is made for local marketing, let me demonstrate. If you do a search for a business or service on Google without putting in the

How Important Is SEO in Your Content Creation

Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic. This increases the chances of your content appearing in search engine results when people type in these keywords. What Keywords? There are tools you can use to find good keywords. The most popular is the Google AdWords Keyword Tool, which

How to Use Keyword Match Types Effectively

Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your pay-per-click advertisement and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people

The Basics of SEO

Way too many business owners are hung up on search engine optimization and wanting to appear top of the main search engines for their chosen normally highly sought after keyword phrase. On top of this these business owners expect to purchase a website, not have too much to do with the design and content creation and for it just to sit there and never be updated by them, but it

What’s the Difference Between Authority Content versus General Content?

Most blog posts created for search engine optimization or for traffic building purposes using keywords have very generalized content. You know the sort of content, reasonably written but without any real flair for the audience, the sort of articles you used to see on article marketing websites. They tend to be about 300 – 400 words in length, and they cover a very small piece of a highly focused niche

The Difference between Broad and Long-Tail Keywords 

Content marketing is pretty simple, understand your niche, know your target audience and produce keyword optimized content that engages your audience, rinse and repeat until you are successful in turning prospects into customers and if you aren’t currently doing that, in content marketing terms you simply haven’t hit the publish button enough times. When researching the keywords that will allow you to engage your target audience, it’s important to understand

How to Clean and Organize Your Keywords for Daily Use 

Years ago we used to use keywords within meta tags and the search engines use to take this information on-board, fast forward to today, where search engines ignore keyword meta tags, encrypt keyword information and change their search algorithms regularly you might think that keywords aren’t they important anymore. Keywords and more importantly Keyword Phrases are actually more important than ever. It’s still how your audience finds you, and it

Keyword Research Know What Works and What Doesn’t

When researching keywords, one of the main tasks facing you is to differentiate between profitable keywords and keywords that are essentially junk, this is where most post per click companies fail in my opinion. Keyword research starts with an understanding of your target audience, as well as knowledge of your product or service and how it solves problems for and serves your target audience. Your initial keyword list is really


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