Tag "instance"

Learn to Think Globally

When it comes to online marketing, you have to learn to think globally even if you only sell your products locally, why because we’re all connected nowadays as we have never been before and a simple question on social media can lead to numerous replies and recommendations from people all around the world. Which means that the person who saw your online marketing message in the UK might be speaking

What Makes Content Profitable?

We’ve all heard about content and content marketing and for years we have heard that content is king. We know that there are different types of content, for instance you could choose to write blog posts, create case studies, publish eBooks, white papers, make videos, host webinars and much more. But do you know what makes content profitable? Let’s have a look, shall we.         Content must be targeted        

How to Connect with Industry Influencers

Although you can make it in business on your own, connecting with industry influencers can make a huge difference. By attracting, fostering and building relationships with the big players in your niche, you’ll be seen by many as a potential influencer, you’ll be able to utilize their standing to help give you credibility and you’ll gain a number of other benefits. So what are “Industry Influencers?” Industry influencers are those

The Part Outsourcing Plays in Running a Successful Business

Outsourcing at least in my industry has been hijacked in recent years with everyone assuming that businesses that outsource are sending web development work overseas to cheap labour markets. However more outsourcing is done locally than abroad just look at who does your accounts, bookkeeping and compliance, chances are some or all of this is outsourced. Outsourcing is way more than this, in fact outsourcing is an important part of

To Tweet or Not to Tweet

I’m based in Perth, Australia and I speak to lots of people in business and I am always amazed when I mention Twitter as I often hear back that they don’t understand Twitter and that it just isn’t for them as it not really relevant anymore. The fact however is that I have and continue to experience great success with Twitter, my following grows week on week and I generate

What Your Unique Selling Proposition Means to You and Your Customers

Creating your unique selling proposition (USP) is one of those grown breaking moments that helps set a business up for long term success. The process of working out what your USP is and writing down your beliefs and values, and aligning them with your business goals and strategy, will help you to create an action plan for success. If you really don’t understand why you do something, and you can’t

Ten Ways to Have a Much More Productive Business Meeting

I used to be a senior manager in charge of five hundred people and with a multi-million dollar budget we used to hold meetings upon meetings and for the most part they are the biggest waste of time possible. Have you heard the saying, if you don’t want to do any work hold a business meeting… that’s often not far from the truth and some companies actually hold meetings about

Which is better, one task at a time or multitasking?

As a freelancer or contractor you’re likely working on numerous projects simultaneously, you might have half a dozen different clients with various projects at different stages of completion. But, is it better to focus on one project at a time or is it better to multitask and handle many projects at the same time. Well, the verdict is in and study after study shows that almost everyone that thinks they

The Importance of Establishing a Good Workflow

If you work as a freelancer or as part of a small team, improving productivity can mean the difference between earning a good living, taking on additional clients or not. But if you can establish a good workflow for the type of work you perform you will be able to take on more clients, work smarter, faster and make more money. For a Better Workflow Develop Package Rates It never


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