Tag "information"

Nine Tips to Protect Your Website

Every business worth anything has a Website, and protecting your websites security is just as important as protecting a physical store’s security. With a store, thieves only have one or two access points but with a website, it can be multiple points of entry that you should seek to protect. 1. Update Software Regularly No matter what type of software you use for your website, it’s imperative that you keep

Is Crowdfunding Right for Your Business Idea?

There are many ways to try to get funding for your business, for instance you can use credit cards, get a traditional loan from a bank, take out some of the equity from your house, or use crowdfunding. Crowdfunding presents a great opportunity for many businesses, but how do you know if it’s the right thing for your business idea? Do You Have a Good Plan? You need a very

How Important Is SSL?

Secure sockets layer or SSL is a type of security that protects customer names, phone numbers, addresses, credit card numbers and other sensitive data. It’s very important if you deal with anything to do with customer data or if you want your customer to feel as if you treat communication with them as important. It’s also becoming important for SEO now that Google is supposedly using it for ranking purposes.

Eight Ways to Deliver Engaging Experiences for Your Audience

Your most central objective when it comes to building relationships with your audience is to create engaging experiences for them. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean the difference between persuading your audience to buy from you or having them essentially

Eight Things You Should Never Say to a Journalist

Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest

Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of casting a wide net. They want to get as many customers as possible, so it initially makes

Tips for Delivering a Flawless Message

Delivering your message to an audience through public speaking can be daunting. But, it really doesn’t have to be if you understand that your message is a story that will be helpful to your audience. Consider each of these tips as you get started and you’ll be amazing. Tell a Compelling Story People do not want to be lectured, even if it’s a business event. They want to hear a

Ten Mistakes Businesses Make with Emails

Email marketing is still the most effective type of marketing ever invented. Unfortunately, it’s also an easy place to make mistakes or even overlook the obvious. The point of email marketing is to build relationships, educate your audience, and convert them to customers. If they’re customers already, the point is to educate them and then convert them to buying something else. Here are ten mistakes you’ll definitely want to avoid.

Creating an “Aha” Moment for Your Customers

Truly effective advertising requires that you make a great connection with your audience. And making a real connection with your audience requires that you know who they are, what they need, and how to provide it. Conduct Industry Research Understand how your industry works. It’s imperative to know the norms of different aspects of your industry such as typical conversion rates, who your competition is, and other information like that.

Ten Mistakes Businesses Make with Their Website

Every business should in this day and age, have a business website, a website can after all break a business or help make it truly successful. This holds true no matter what business you have, be it a solely online business or a traditional bricks and mortar type business. With a website being so important, let’s have a look at some mistakes that if you avoid you’ll create website that

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