Tag "information"

Steps to Create Audience Personas That Get Results

Knowing exactly who your audience is, is perhaps the most important piece of information you can ever have from a marketing and business perspective. Knowing your audience is more about knowing what an individual user demographic profile is like, it’s much more in-depth. What is your audience doing on a Tuesday evening? What do they worry about? What are their dreams and goals? Research Current Customers If you have customers

The Importance of Understanding Your Audience’s Digital Intelligence

Do you know what software your audience uses? Do you know what internet browser they use? Do you know what speed they access the internet with? Do you know what they do online, offline, and how much technology they have in their home? Are they technology minded or not? All of this is important information today for digital marketing. If you know how well your audience understands digital technology, you

What to Do about False Positives

Some types of security, especially the likes of Norton and McAfee, sometimes give users a false positive. For example, you find a game that you want to play and you you have other friends that play it, but it comes up as “dangerous to download”. Or you run a scan and it says you have viruses that you realize are really programs that you use regularly. What do you do?

Nine Tips to Protect Your Website

Every business worth anything has a Website, and protecting your websites security is just as important as protecting a physical store’s security. With a store, thieves only have one or two access points but with a website, it can be multiple points of entry that you should seek to protect. 1. Update Software Regularly No matter what type of software you use for your website, it’s imperative that you keep

Is Crowdfunding Right for Your Business Idea?

There are many ways to try to get funding for your business, for instance you can use credit cards, get a traditional loan from a bank, take out some of the equity from your house, or use crowdfunding. Crowdfunding presents a great opportunity for many businesses, but how do you know if it’s the right thing for your business idea? Do You Have a Good Plan? You need a very

How Important Is SSL?

Secure sockets layer or SSL is a type of security that protects customer names, phone numbers, addresses, credit card numbers and other sensitive data. It’s very important if you deal with anything to do with customer data or if you want your customer to feel as if you treat communication with them as important. It’s also becoming important for SEO now that Google is supposedly using it for ranking purposes.

Eight Ways to Deliver Engaging Experiences for Your Audience

Your most central objective when it comes to building relationships with your audience is to create engaging experiences for them. When you truly engage your audience, they’ll respond to your content with comments, questions, and more points. They’ll like you, follow you, friend you, and retweet you. That’s why engagement is so important. Engagement can mean the difference between persuading your audience to buy from you or having them essentially

Eight Things You Should Never Say to a Journalist

Journalists have difficult jobs that require great attention to detail as well as meeting strict and hard deadlines. This can make them very picky about who they spend their time talking to. It also affects how they gather information for stories. If you’re a pain or hard to deal with, they’re going to put you on their blacklist and you’ll never get press. Never Offer Them Money If you suggest

Segmentation as a Sales Strategy

Market segmentation is part of any successful sales strategy. It will drastically increase your bottom line if implemented correctly. First, let’s talk about what market segmentation is, and then we’ll go over the different ways it can improve your sales strategy. What Is Market Segmentation? Many small business owners make the mistake of casting a wide net. They want to get as many customers as possible, so it initially makes

Tips for Delivering a Flawless Message

Delivering your message to an audience through public speaking can be daunting. But, it really doesn’t have to be if you understand that your message is a story that will be helpful to your audience. Consider each of these tips as you get started and you’ll be amazing. Tell a Compelling Story People do not want to be lectured, even if it’s a business event. They want to hear a

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