Tag "information"

What Is Clickbaiting?

According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize

The Pros and Cons of Buying Email Mailing Lists

Have you ever considered purchasing an email marketing list? It’s something a lot of businesses think they have to do to boast their marketing efforts. But while there are a possibly a few pros, the trust is, the cons far outweigh any pros to buying an email mailing list. It’s so easy to find your audience today using social media platforms like Facebook, so much so that there is no

How to Effectively Clean an Email Marketing List

A clean email marketing list will save you money, ensure that your metrics are more accurate, and help you avoid false spam reporting. Over time, people who aren’t really interested in your offerings end up on your email list due to downloading freebies or other activities. They may have even bought something you’ve sold in the past but the product is retired. Either way, cleaning your list regularly is important.

Top Six Reasons to Encrypt Your Data

Throughout the history of the human race, we’ve always sought to send information without it being accessed by others. Today, the amount of data being transmitted all over the world due to computers is staggering, and while there are data breaches at times, new ways to protect your data are always being invented. Right now, one way is to encrypt your data. Encryption means that the information you transmit is

Some Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions. There are both

Apps to Use to Secure Your Business Mobile Phone

Using mobile devices for business is actually taking over from the use of PCs. The reason is that people are more on the go than ever before. We can now work from all sorts of locations and fix things right on the spot due to the advent of powerful mobile devices. However, there are some tips and apps that you should consider deploying to avoid serious problems with your business

Cloud Computing – Is It Safe?

Cloud computing is a 160 billion dollar industry. It’s fabulous for small businesses, because now they can compete with big business even if they don’t have the infrastructure to build intranets and all the other things they had to do before cloud computing existed. For example, a sole proprietor graphic designer can now use Creative Suite by Adobe in the cloud for a monthly fee instead of a high up-front

Tips for Planning Your Content

As an online business owner, you know that content is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success. You can achieve greater success if you take the time to plan your content. What Is Content Planning? Content planning is simply

Types of Fraud That Target Businesses

Phishing is at an all-time high. This is where scammers try to get any type of sensitive information in many different ways to use to steal from a business or a person. They will use means such as breaking into email by stealing passwords in hopes to find information in the email, or to use the email for more phishing scams by pretending to be you when they’re not. You

Soft Bounces versus Hard Bounces 

In order to improve delivery rates and click-through rates, it’s important to understand what “bouncing” is and the different types of bounces that you might experience when engaging in email marketing. When an email bounces, it means that the email isn’t delivered to the recipient for some reason. Sometimes it is delivered, but it’s put into the spam folder and you still get a message that it bounced. In that


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