The real key to client retention, outside of fabulous products and services, is the relationship that you can build with your customers. Having a good relationship with customers is the best way to increase cross-sells, upsells and the lifetime value of each customer. Retaining customers and getting new ones takes a lot of work and can cost a lot of money, so you want to ensure that your onboarding process
The holidays can be a fun and exciting time but also a trying time for a business owner. You’ll find that you are being pulled in more directions than normal. But, the good news is that this happens every single year, so as a business owner you can plan in advance for this issue and make the most of it. Adjust Your Calendar You’re simply not going to be able
Essentially, customer onboarding involves bringing new customers into your business’s product funnel in an organized and effective manner. Once someone has made an order, or answered a call to action, you can consider them a customer and start sending them information to help them learn about your business and your other offerings. Numerous studies have shown that the better the customer onboarding, the longer the customer stays with the business.
According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating online advertising revenue. The people who use clickbait often try to pique your curiosity in a way that causes you to click on and read the article in question, which is then surrounded by and interrupted by numerous ads. Misleading Headlines You can recognize
Have you ever considered purchasing an email marketing list? It’s something a lot of businesses think they have to do to boast their marketing efforts. But while there are a possibly a few pros, the trust is, the cons far outweigh any pros to buying an email mailing list. It’s so easy to find your audience today using social media platforms like Facebook, so much so that there is no
A clean email marketing list will save you money, ensure that your metrics are more accurate, and help you avoid false spam reporting. Over time, people who aren’t really interested in your offerings end up on your email list due to downloading freebies or other activities. They may have even bought something you’ve sold in the past but the product is retired. Either way, cleaning your list regularly is important.
Throughout the history of the human race, we’ve always sought to send information without it being accessed by others. Today, the amount of data being transmitted all over the world due to computers is staggering, and while there are data breaches at times, new ways to protect your data are always being invented. Right now, one way is to encrypt your data. Encryption means that the information you transmit is
Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions. There are both
Using mobile devices for business is actually taking over from the use of PCs. The reason is that people are more on the go than ever before. We can now work from all sorts of locations and fix things right on the spot due to the advent of powerful mobile devices. However, there are some tips and apps that you should consider deploying to avoid serious problems with your business
Cloud computing is a 160 billion dollar industry. It’s fabulous for small businesses, because now they can compete with big business even if they don’t have the infrastructure to build intranets and all the other things they had to do before cloud computing existed. For example, a sole proprietor graphic designer can now use Creative Suite by Adobe in the cloud for a monthly fee instead of a high up-front