Why Marketers Today Prefer Inbound Marketing If you think about it there are just two basic types of marketing, inbound marketing and outbound marketing. The focus of each is completely different and each involves different techniques. Outbound or Traditional Marketing. Outbound marketing can be thought of as the more traditional marketing techniques businesses employed before the Internet existed. It involves getting your marketing messages to the largest number of people
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There is no doubt that marketing strategies have changed significantly over the past several years. Companies of all sizes seem to be making a dramatic shift away from standard outbound marketing tactics, such as cold calling, email campaigns and direct mailings, and towards greater inbound marketing strategies that include SEO campaigns, content market, and, of course, social media marketing. Best of all, consumers are even responding well to these new