Tag "important aspect"

What is it that Drives Business?

Business is the economic engine that drives progress and innovation forward, provides for material and creature comforts and not only makes civilization possible but also helps it constantly evolve. This is all well and good, you no doubt understand how important business is, but a better question is perhaps, what is it that drives business? You might point to the products and services businesses provide as the power that moves

The Importance of Microtargeting Your Audience

Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.

Things to Do with Your Hands to Influence Others during a Conversation 

I was at a business presentation last week and the speaker gave a great speech however because he put his hands in his pockets, he gave the impression that he wasn’t all that interested and as a result I quickly lost interest in what he had to say. The gestures you make with your hands sends a lot of messages to those around you, sometimes you accidentally send messages that

Want to Get More Click Throughs On Those Call To Action Buttons

The days of business owners simply putting “Buy Now” buttons on their website are over, nowadays you have an entire audience that is more Internet savvy, more educated and that grown used to all forms of sales banter and their BS meters are up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click on your call to

Selling to Women, What Motivates Women to Buy

Selling to women is something every online business owner needs to consider, according to the Marketing to Women Conference, eighty-five percent of buying decisions are made by women. This is a massive market segment that you simply cannot ignore or just hope to please, it’s therefore an important aspect of online marketing. With more than ninety-four percent of these women having access to the internet, it becomes clearer that you

Tips on Selling to Women 

If you’re a married man you’ll understand that women make about eighty percent of all purchasing decisions, it’s therefore important to understand who your market is, as you seek to cater to the women in your target audience especially if you are selling to women. It really doesn’t matter if you sell motorcycles, air conditioners, or digital products, catering to women should be an important aspect of your marketing strategy.

Incorporate Social Media Marketing into Every Stage of Your Sales Funnel

Successful businesses are incorporating social media marketing (SMM) at every stage of their sales funnel, if you’re not, you should be. The first and most important aspect of SMM in your sales funnel has to do with your website blog, this should be connected to all of the various social media channels such as Twitter (my favorite), Facebook, LinkedIn, Google+ and so forth, dependent on your particular niches and your

Simple Ways to Back Up Your Opinion

Including anything that is controversial on your blog can dramatically boost your website visitors’ numbers into the stratosphere, especially when you consider how social media helps the spread of such topics, but sometimes this controversy can boost your visitors’ numbers but not always in a good way, for example if you bring in a lot of people that strongly disagree with your opinion, you could start something you’d wish you

Time Management – The Three Ps of Success

No matter who you are, there are just twenty four hours in any given day. It’s impossible to get more time in your day, no matter how hard you try, you have this set budget of time and it’s the exact same amount for everyone. Yet, some people seem to get so much more done than others with the same amount of time. How? Why? For everyone it all starts

Effective Outsourcing and Your Internet/Home-Based Business

Many of today’s internet or home-based business owners can easily become swamped with the amount of daily tasks before them. Some manage to do well online while at the same time having time for themselves or their family. These people have discovered the value of outsourcing. Not only does it allow you to get all tasks accomplished but gives you the opportunity to work on those items you enjoy most.


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