Tag "impact"

Content Marketing Finding your own Unique Voice

Can you remember reading a well-crafted piece of content by a content marketing professional who knows how to write in their own voice, you will have noticed something special about the tone and the flow of the words? You can feel the passion, the self-expression and the clarity in what they are trying to convey. Have you ever watched a video, a feature film for instance and had almost shed

How to Create Impact with Short Blog Posts

There is a lot of discussion about which is better, longer or shorter blog posts, with many so called experts sitting on side of longer blog posts being better. Nothing however could be further from the truth, provided you know how to create impact with a short blog post. It’s after all content that matters, and if you can answer a question in 300 words why would you waste your

Wrapping Up Word Of Mouth Marketing

This series of blog posts about word of mouth marketing (WOM) gave you a lot to think about. You’ve learned that word of mouth marketing can be an impressive and powerful way to build your brand. It can be incorporated into any marketing strategy no mater if you do B2B or B2C selling. You’ve learned that even the most amazing marketing campaign will struggle to make an impact if consumers

How to Document Your Vision and Share It with Others

Every good document starts with an outline. Most people shudder at the thought of writing an outline. But, it still remains the very best way to ensure that you include what you want in your vision, so that when you share it with others it requires no explanation. In addition, you have to remember that it’s your business, and your vision. Your job is to communicate it accurately to your

SEO Tip: Responsive Web Design Vital to Online Success

In today’s online business world, a website that isn’t mobile friendly could be the kiss of death for your business. It used to be that you wanted to create a mobile website and a “regular” website. But, now you want to create one website that works on any browser, accessed with any device no matter if it’s a smartphone, tablet or a computer. After all, what could be worse than


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