Tag "idea"

Understanding Digital Product Shelf Life

If you’ve ever wondered why the disappearing paper books causes some people concern, it’s possible that you may not understand that digital information has a shelf life. It might seem as if digital information is going to be there forever. But, as you save images, books, reports and other information, you have to remember that technology is growing at an astounding rate that will make the technology you’re reading this

Blogs, Content Marketing and Images

When people start content marketing they typically start with a blog attached to their website, the idea being that if you blog often enough the search engines indexed your website and start to send an audience to you as you rank better and better within the search engines. This is how I started and it definitely works. Content marketing is much, much more than that, its purpose is not only

Working with a Business Coach

When deciding to work with a business coach, it’s important to understand how the process works and whether or not, you’re ready to work with a business coach. If you’re not ready, then don’t do it because you won’t get the results you want and you’re setting yourself up to fail. If on the other hand you are ready consider the following tips, which should help ensure you get the

Word of Mouth Marketing in the B2B World

Traditionally, word of mouth marketing has mostly been focused on business to consumer scenarios. The idea being to create an environment where consumers are encouraged to talk about, and perhaps recommend, a business to their friends and family. The same idea can, with a few adjustments, be applied in business to business situations. What we’re looking for here is creating a “buzz” within an industry or business segment. The power

Want To Get In to App Development

When I started out in the Web Design business some twenty years back, there were no universities to learn how to do things, we learned on the job in those days and we helped one another learn. Fast forward to today and modern Web Design is a far cry from designing something that looks good and hoping it will work, today everything is based on proven methodologies and well researched

Can You Have Too Much Creativity?

Can you have too much creativity and how much is too much? Creativity is the ability to turn an idea into something real and tangible. So, if you find yourself stuck with lots of ideas and haven’t actually found a way to turn your ideas into reality, you are likely really not suffering from too much creativity but instead from a lack of focus. This can be the result of

How to Write Controversial Blog Posts

I’ve been working in one business or another for over thirty years now and I believe that the older you get the more opinionated you become, however when wanting to create a controversial blog post there are right and wrong ways to do it. When writing a controversial blog post it’s important to keep your focus, base your opinion on facts and not fiction, edit for clarity and pay particular

How Your Personal Story Can Attract Clients

Mankind has for thousands of years past information down the ages with stories and telling the best story of why you do what you do, can attract clients. In fact, telling your story can do a much better job of client attraction than listing the features of the work you do. The secret to success is weaving the story you tell, with the solutions you provide and how that benefits

How to Develop a Success-Focused Mindset

A wise man once taught me that “Life is a self-fulfilling prophecy” and the truth is simple, the more focused you are on success the more likely you are to experience it. A few years ago everyone was talking about “The Secret” where they espouse the idea that putting out positive thoughts into the universe, and even being specific about those thoughts, will result in you getting what you want.

Learning to Code 101

Learning to code and program your own website is a skill that is becoming more and more desirable not just for business owners and employees alike, but for job-seekers as well.  It’s recognized as a valuable asset to up the skill-set of any worker, and it’s easier and more accessible than ever with so many resources out there online for you to get started. The first step is to decide what you


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