Product differentiation is an essential component in being competitive today. Which means that on occasion you have to study your competition, because if you don’t know for sure what they are offering how can you be sure you are different? By studying your competition you can learn to: Study your Competition to Identify Gaps in Products or Services By lining up your products with your competitors you’ll be able to
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Writing engaging headlines that engage and pull people in, is a very specific type of copy that can actually be considered an art form. Everyone wants to write clever headlines that grab people’s attention, but that don’t lie or mislead your audience. You want to pique their interest so that they’ll click through to the article and read the rest of what you have to say. Don’t Promise Too Much
The Internet is a great place for anyone to get information on just about anything. Students use the Internet to get information that they need to do their schoolwork. Hobbyists go online to find patterns and compare notes with others who share in their craft. And smart shoppers go online to research products before buying. Product reviews are highly sought after online. Whether a shopper is looking for information to