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Understanding Digital Product Shelf Life

If you’ve ever wondered why the disappearing paper books causes some people concern, it’s possible that you may not understand that digital information has a shelf life. It might seem as if digital information is going to be there forever. But, as you save images, books, reports and other information, you have to remember that technology is growing at an astounding rate that will make the technology you’re reading this

Great Business Leaders are Good Listeners

Becoming a better listener can make you a more effective leader in whatever leadership role you’re in. Whether you’re listening to your kids recount their days at school or in a meeting receiving feedback from your employees, it’s important that you listen carefully and become more mindful of what is said between the lines. As a leader, it’s not always easy to know what subordinates are thinking. They seem to

The Importance of Microtargeting Your Audience

Microtargeting is a marketing strategy that utilizes consumer data and demographics to identify the interests of individuals or small groups of like-minded individuals and influence their actions or thoughts. An important aspect of a microtargeting campaign is to know the preferred communication channel of the targeted individuals. Most people reading this will have experience microtargeting in the form of paid political automated robotic phone calls, and emails from political organizations.

Different Types of Business Insurance to Consider

Unless you’re an insurance broker it’s never fun to think about insurance, the trouble is as business owners we all need to think about insurance because it’s a business necessity nowadays. You obviously want to do everything you can to protect yourself and your family from loss, if something should go wrong. You might find it hard to imagine anything going wrong in your business, but it happens to numerous

Working from Home, become a writer.

Writing has always been a great way to start working from home and earn money and with the advent of the Internet and content marketing the demand for good quality writing has never been greater. Let’s look at some of the ways you can start writing for pay. Working from Home you can: Start a Money Making Blog Choose a niche and blog about it until you get a large

The Time of the Virtual Assistant has Finally Arrived.

If you’ve been online as long as I have, you’ll likely have heard about virtual assistants (VA) but always thought something like “nice job if you can get it” however over the last twelve months I’ve switched my thinking so much so that I think every single business owner now needs to seriously consider hiring a VA. The time of the virtual assistant has in my opinion finally arrived, so

What Makes a Good Responsive Website Design 

Everywhere you look people have mobile devices, which coupled with different monitors, and browser types, its imperative today to design your website so that it is a responsive website design. That way no matter what device your users choose to view your website with, it’ll still be beautiful, useful and will work well. When designing your website to be responsive, there are several elements you should consider. Clear Navigation Is

Local SEM Imperative for All Online Businesses

Today, with private and personalized search, it’s more important than ever for online businesses to pay attention to these changes and incorporate them into their search engine optimization (SEO) and search engine marketing (SEM) strategy. When any user signs into Google, then uses Google Search to locate something of interest the first results that show up are local before anything else. This means, regardless of what the user is looking

A Woman’s Way to Negotiate Business

There was a time when women weren’t believed to have what it takes to succeed in business. They were expected to stay home, take care of the kids, cook, and clean, because that was their place in society. Business was considered a man’s world – too harsh for females. Things have certainly changed over the years. The consistently growing number of woman-owned businesses has proven that women can be successful.

Virtual Networking 101

It’s been said that “no man is an island” – this couldn’t be more true when it comes to working online. Particularly when you’re working from home; it’s very easy to get into a “lone worker” mentality. Avoid this by using our networking tips to help you expand your network. #1 – Build a support system. Find others in your field or work and build up a support system. These


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