Tag "headline"

Viral Copywriting that makes Content Stick

Is it possible to write copy that makes your content super sticky? Like Spiderman sticky? One of the most virally shared publishers online is the Huffington Post – even though they curate other people’s stories. However, that’s probably why they can amass such a collection of viral topics. But the topics didn’t go viral because the Huff shared them, they did so because when they were curated, the clever folks

How to Write Effective Teaser Headlines

Writing engaging headlines that engage and pull people in, is a very specific type of copy that can actually be considered an art form. Everyone wants to write clever headlines that grab people’s attention, but that don’t lie or mislead your audience. You want to pique their interest so that they’ll click through to the article and read the rest of what you have to say. Don’t Promise Too Much

How to Write Headlines that Work

The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is no specific rule that every headline needs to follow. That’s because it depends on what


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