I know of some people that are saying that podcasting is the new way of blogging. However, there are still many impediments to podcasting becoming as simple as blogging… because lets face it blogging is as easy as writing. Having said that, as podcast technology improves and the ability to stream and listen anywhere becomes commonplace, podcasting will have a strong future. iTunes According to iTunes, there are over 250K
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If you’re a consultant, a coach, a trainer or an author (and a lot of professions in between), speaking events will boost your brand and sales almost effortlessly. There are many reasons, but one of which is how you’re perceived as more of an expert if you can get up in front of people and talk about it. Meet More Future Clients When you go to any type of event,
As you develop your advertising strategy, it’s important to understand that some of the things you do will work, and some will not work, in fact some will fail miserably. You’ll need to check your metrics to find out what’s succeeding and what’s failing, and then determine what you should do more of and what you should stop doing. Plus, you’ll want to add in alternatives to test along the
Internal marketing basically consists of any type of marketing that you do with existing customers and your team or staff. They consist of training, communications and knowledge sharing, mostly with staff but also with current customers. Autoresponder You can use your autoresponder for more than just sending emails about your products and services to your customers. You can also use autoresponder systems to speak directly with customers about upcoming products
You know that a healthy email list is an imperative if you want to build a strong business. This is most especially true for online businesses, but it also works for bricks-and-mortar businesses that are building their email lists. An email list keeps you close and in touch with your audience in a way that nothing else does. With an engaged and responsive email list, your income will be boosted
Setting up a affiliate marketing blog is a great way to build up your reputation and trust with your audience so that they’ll try the products you recommend. Affiliate marketing is simply a way to use word-of-mouth or referral marketing to market products. You place a link to the product on your blog, and if someone buys the product using your link, you’ll get a commission. In addition, a blog
Regardless of the way you send your actual message to your audience, all messages need to be relevant, personalized and actionable. This means that they need to pertinent to the reader or viewer, and made just for them and include a call to action. 1. Questions to Ask Yourself Who are you trying to send a message to? Create an audience persona before you even start to create the message.
A common mistake that entrepreneurs make when they build their website is that they make it hard for visitors to figure out how to contact them. This is kind of counterproductive. If your customers and prospects cannot contact you via your website or via some other way, they will get frustrated. They might not buy from you, or they might not buy from you again if they already did. They’ll
Online business owners are typically sole proprietors and due to that, efficiency needs to be part of everything you do. Your business can be lean and mean, and run almost on autopilot for most things that you do which don’t require your input – provided you set it up that way. Get Help There are numerous people that you can outsource part of the work to in order to take
When you think of marketing you probably get a little nervous. Everyone says they hate selling. But, what if you could simply educate them, give them the information that they need and want, and then make money? Well, you can. Educating your customers on your products, your services, and your offers is so much easier than marketing. But, guess what – it is also a form of marketing called content