Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.
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Getting media attention can be easy if you know what to do, some things however take a long time and require planning even though they’ll seem to others as if these thing happened out of the blue, overnight. You’ll need to focus on building relationships with the right people while you’re also doing other things to get media attention. Raise Funds for a Local Cause Don’t raise funds in hopes
Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft news stories. Today, social newsrooms work in a similar fashion except they are designed to work online instead of within a physical location. Now websites have media centers aimed at fulfilling this need. A social newsroom is set up online to help people find information to craft their stories, every newsroom has its
Product differentiation is an essential component in being competitive today. Which means that on occasion you have to study your competition, because if you don’t know for sure what they are offering how can you be sure you are different? By studying your competition you can learn to: Study your Competition to Identify Gaps in Products or Services By lining up your products with your competitors you’ll be able to
When starting a new business, it can often feel as if you’re all alone and the weight of the world is on your shoulders. This is especially true if your business is online, but it can feel like that if you’re starting any type of business. But, the truth is, you’re never really alone, you just have to seek out the relationships and go networking to build relations, rather than
Once you decide to run an online seminar, you will need to market it to make it successful. If you want anyone to come, you have to tell people about it. And of course the more people you tell, the more people who will sign up and come to your online seminar, that’s the theory at any rate. Blog about Your Seminar Don’t keep the seminar a secret until it’s
The Internet is a great place for anyone to get information on just about anything. Students use the Internet to get information that they need to do their schoolwork. Hobbyists go online to find patterns and compare notes with others who share in their craft. And smart shoppers go online to research products before buying. Product reviews are highly sought after online. Whether a shopper is looking for information to
Bloggers have come a long way. Many now sustain permanent full-time businesses simply by running a blog – often these blogs were started by “accident” and were never truly intended to be a full-time thriving business. Take for example the case of Dooce.com – it started by a lady having a little fun and is now an international success story. If you’re thinking of becoming a blogger for pay, these