Tag "google"

Repurposing Old Blog Posts into Videos

When you first start thinking about incorporating videos into your content marketing mix, one of the best place to get ideas is from your own blog. If you have an active blog and you should, you can use the analytics from Google to figure out which blog posts are the most popular. You can use this information to help you come up with new ideas. Find out Which Post Are

Content is and Always Will Be King

I’ve heard people talk about content now being king anymore, especially on those social media platforms we all use, however in my opinion content and by that I mean original content is and always will be king, or if you prefer the key to the door that leads to online success. Whatever your own views are the fact remains that content plays a critical role in business and especially online,

PPC Tactics That Get Results

I know of lots of business owners that have tried and given up on pay per click (PPC) advertising mainly because they have tried to make it work and failed. I also know of many businesses using the services of an outside agency which is great if you find a good one that really understand their stuff but it’s a waste of money if you find a poor one. Pay

Best Fixes for the Google Mobile-Friendly Changes

Google makes changes and adjustments to its algorithms that ranks websites all of the time. Many website owners complain that the changes are designed to either make money for the website designers or to drive the owners insane, and with the latest updates popularly called Mobilegeddon, many website designers are trying their best to capitalize on it. The goal for Google however is to continue to provide the most relevant

How To Generate Leads From LinkedIn

I know lots of LinkedIn experts and most of these people are extremely knowledgeable about LinkedIn and how it works. They can help you setup your profile, teach you how to use the search feature and how to get introduced to potential people of interest. Sounds great doesn’t it and I am sure you can benefit from using such services, you might even find a new job or locate a

Local Search Engine Marketing For Small Business

A lot of small business owners think that online marketing is something larger business do that want to reach a national or international audience. However, nothing could be further from the truth, utilizing online marketing can create lots of business. In fact, local search engine marketing is made for local marketing, let me demonstrate. If you do a search for a business or service on Google without putting in the

How to Use Google+ to Develop a Following and an Audience

Google+ is not the place to put advertisements and marketing information. Instead it’s a place to get to know people, let them get to know you, and post the things that are interesting, informative, interactive and inspirational. You want people to see what you have to say, make you part of their circles and come to your Google Hangouts. Use Buttons and Badges There are several badge types and buttons

How to Improve Your Mobile Marketing

With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can no longer be ignored. Mobile marketing is a lucrative way to get your products or services in the mind of your audience and there are a few things you can do to help ensure your mobile marketing works even better

Ethical Content Marketing – Are You Doing It Right?

With all of the spamming and scamming that happens daily on the Internet, how do you know that what you’re doing is ethical? Not only is it just plain bad to be unethical, it’s also not effective. If you engage in unethical practices, you won’t build a real fan base that sees your content brand as a source of valuable information. SEO Shenanigans There’s a fine line between optimizing your

The Four V’s of Semantic Search

Can you imagine how much information there is on the Internet? The aim of search engines is to seek out this information and to then serve up the most relevant information to those seeking it. Semantic search is a technique in which a search query aims to not only find search results based on your keywords, but to also determine the intent and contextual meaning of the words entered into


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