Tag "google analytics"

How to Develop an Audience Persona

Audience personas are extremely important from a marketing perspective; in fact, everything begins by understand who exactly your audience is. They can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more. It’s probably one of the most important marketing tactics that you can do if you really want to be

Website Data Analysis Tools for 2016

Gathering data from your website is not just busy work, it’s important work that you need to do in order to ensure that you’re doing the best that you can to bring in the most targeted traffic to your website. Studying the information, you gather and then analyzing it to ensure that you make the best choices is important for your success. Moz.com If you’re serious about search marketing and

Repurposing Old Blog Posts into Videos

When you first start thinking about incorporating videos into your content marketing mix, one of the best place to get ideas is from your own blog. If you have an active blog and you should, you can use the analytics from Google to figure out which blog posts are the most popular. You can use this information to help you come up with new ideas. Find out Which Post Are

Best Tools to Use for Analyzing 

Every business has to engage in some manner of analyzing to ensure that the business is performing at its best. Online businesses are no different, in fact it’s often easier to analyze how well your business is performing say compared to your traditional bricks and mortar business. I’ve put together some tools that will help you to analyze your business. Google Analytics Google Analytics are considered the industry standard and

Reduce Website Bounce Rates

It’s hard enough to get people to visit your website so the last thing you want is for someone to land on your website and to bounce off to the next website without hanging around to read yours. Your aim after all is to get them to read your content, see your offers and then answer your calls to action. But, many people do bounce off of websites, bouncing means

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Implementing Email Marketing With Analytics

Email marketing is still one of the most effective forms of online marketing, that’s why so many companies spend so much time perfecting this aspect of their online business. The software you use to send your emails, your email marketing software if you most likely already offers some tremendous features regarding analytics (stats). But, sometimes you might need to drill down ever deeper, or get some information that is not


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